iSign gets LOI renewal from Canadian c-store giant for Digital OOH network September 13, 2011 by Super User The company trying to acquire, keep going and then expand a Digital OOH network that’s been running in Canada’s largest C-store chain says it has hit one of its key milestones – a Letter Of Intent to re-up for five years with Mac’s/ Alimentation Couche-Tard Inc. iSIGN Media Solutions Inc. is pleased to announce that …
3M starts to show new digital signage hand with Pixel Qi investment September 12, 2011 by Super User When news came along that Jeff Dowell – who had been running LG’s digital signage effort in the US – was going back to 3M and working on digital signage stuff there, people were naturally curious about how 3M was going to play in the space. The company had been involved pretty heavily as a …
Jill Miller joins Immersive Labs September 12, 2011 by Super User Jill Miller, known by many in the sector as the point person for The Digital Signage Group, has signed on with Immersive Labs as EVP Sales and Marketing. TDSG, run by Jill and her husband David, has for years been a reseller and big advocate and educator for the space. They were doing webinars years …
Smart: Visix launches pitch-free video blog series September 9, 2011 by Super User Visix is a bit like Four Winds Interactive in that it doesn’t make a lot of noise inside the digital signage community, but fairly quietly go about its business, and doing a lot of it. The Atlanta-area digital signage company — focused heavily on corporate communications and campus — has developed a series of simple …
Touch me and tell me how you’d vote September 9, 2011 by Super User The use of anonymous video analytics for Digital OOH home audience measurement and dynamic ad serving has been touted for a while now, but now a Dallas-Forth Worth company is promoting a new spin on that by suggesting the same technology be used for political polling and candidate marketing. Access1 Media has launched what it …
Data mining start-up PlaceIQ sees nice fit with Digital OOH September 9, 2011 by Super User One of the most intriguing chats I had was one I instigated with the CEO of PlaceIQ, having read somewhere about the company. Duncan McCall’s start-up, based in beautiful Boulder, Colorado, ingests mountains of data about places, things and people, and makes sense of it all for the purposes of targeted advertising. The company is …
Look-ahead: The Industry Point Of View September 8, 2011 by Super User At the start of 2011, I asked a pile of people who run companies in this sector to provide their own points of view on what will happen. I focused on execs and influencers who, for a variety of reasons, don’t tend to write all that much in blogs or trade pubs, and therefore don’t …
Good content starts with good planning September 8, 2011 by Super User I have never worn a beret and it has been years since I donned a turtleneck, so therefore, I’m not a content guy. That, and when I open up something like After Effects, I just kind of twitch … utterly lost. But I do have a sense of what’s important in designing content for digital …
DPAA Ad Metrics Guidelines … for Dummies September 8, 2011 by Super User I’d imagine there are two camps out there when it comes to the Digital Place-Based Advertising Association’s published guidelines for measuring the digital screen advertising industry. There’s probably a small camp of research types who love this sort of thing, as well as people at a few of the companies that are members of the DPAA who …
