OMAC releases new research on Out Of Home's impact September 29, 2010 by Dave HaynesOMAC, the Out-of-home Marketing Association of Canada, has released highlights of new research that reinforces the value and impact of the medium across various advertising categories. An online survey of some 2,200 adults in Toronto and Montreal evaluated OOH, TV, radio and online advertising across five categories: wireless services, mobile phones, packaged food, quick-service restaurants …
DS Talent Pool: Tracy Bloch September 28, 2010 by Dave HaynesI noticed an industry friend put up a tweet the other day to lend a hand to a friend and former colleague looking for her next gig, and I offered to provide some profile in the DS Talent Pool. Tracy Bloch is a New York-based corporate attorney who knows the OOH business inside and out, …
Where digital signage software is going September 28, 2010 by Dave Haynes20 slides looking at where the digital signage is at, and the trends and technology advances that are shaping the next 18-24 months.
RMG adds to footprint with taxi screens September 28, 2010 by Dave HaynesReach Media Group has added another 5,000 screens to its available inventory, and like in other recent deals without eating all the capex costs, by working a deal with Taxi Magic, which has advertising bundled with its fare payment system in cabs. Says a release: RMG will provide a localized video entertainment solution that will …
Interactive projection/kiosk promos new Nissan Leaf September 28, 2010 by Dave HaynesThe guys at Spyeglass in Minneapolis sent along a release with pix and video of a project that uses their projection film and interactive touch foil. Through the reseller, RTT, USA Inc., and a pile of other companies doing different but related stuff, the projection film was part of a roving promo program for Nissan’s …
Samsung shows off its smart TV widgets (from rAVe) September 27, 2010 by Dave HaynesFrom Sixteen:Nine’s content partner rAVe [Publications], a shaky (but stick with it as it settles out) video demo-ing Samsung’s Smart TV gadgets and general capabilities at last week’s CEDIA show. The webinar I did last week discussed widgets and gadgets and how they can start to make an IPTV loook more and more like a …
The screen-smartphone connection, sans QR codes? September 27, 2010 by Dave HaynesThis is a French company, Wizup, that has developed technology that operates a little like apps that listen for, recognize and identify music, but more broadly based. The video shows how a smartphone could recognize video or something on a poster and deliver extended information down to the phone. In theory, this would work well …
NanoLumens screens named among top tech innovations September 27, 2010 by Dave HaynesCongratulations to the guys down in Atlanta behind NanoLumens, who were cited today as a runner-up in the Wall Street Journal’s Technology Innovation Awards. Given the other runners-up were Nokia and Ford Motor Co., that’s a fairly impressive accomplishment. The winner in the category was a Taiwanese company that does paper-thin displays. NanoLumens, if you …
DDC debuts great online promo September 27, 2010 by Dave HaynesI am note sure where this is running (given the URL I am guessing the National Post newspaper online), but here is a great spot put together by DDC and its new parent company Cineplex. Thanks to DDC’s Jeff Wismer for flagging this. I like how it loads fast and gets you quickly through the …
MediaWeek paints bright picture for DOOH spend September 27, 2010 by Dave HaynesThere’s a fairly substantial piece in MediaWeek today about out of home spending, much of it focused on digital. Interestingly, at least to me, is the article seems to be pretty much talking only about digital, and the people commenting (some with vested interests, mind you) says DOOH is a mainstream budget item. One reason …