NYC Walkabout : The Tiffany Virtual Windows Are Lovely, But Reflection Is An Issue October 12, 2023 by Dave Haynes The front end of this week was spent in New York, moderating a DSF panel and also doing a few things like catching some of the DPAA conference and getting a peek inside a very ambitious new tech-focused attraction that hopes to open next month (more on that once it’s OK to mention). I also …
US Grocer Hy-Vee To Use Samsung’s VXT And Retail Ads Solution Across 10,000+ Screens October 12, 2023 by Dave Haynes Samsung has announced a big commercial win for its increasingly integrated digital signage solution, providing smart displays, CMS software AND in-store ad sales and placement for a roll-out of more than 10,000 screens in the US grocer chain Hy-Vee. Hy-Vee will use VXT CMS to manage a network of screens installed in aisles, deli, meat …
How WiFi-Hungry Smartphones Enable Audience Measurement For Digital Ad Networks October 6, 2023 by Dave Haynes Guest Post: Bill Evans, BlueZoo All OOH businesses require an accurate measurement of OOH impressions, but the vast majority of impressions may never be captured. That costs you money. Measuring advertising audiences lets media owners prove that advertisers are getting the impressions they pay for. At the same time, measurement reassures media owners that advertisers …
A Close Look At Transparent LED Foil In Retail, And A Broader Look At Digital In London’s Revitalized Battersea Development October 3, 2023 by Dave Haynes One of the work stops I wanted to make while in London recently was the revitalized and re-imagined Battersea Power Station, a huge decommissioned structure along the Thames and just up-river from the central part of the city. It is now a multi-purpose development – with the turbine hall turned into retail and food, and …
Hologram-ish Transparent LCDs Embedded In Korean Delivery Truck October 3, 2023 by Dave Haynes LED displays on rolling delivery trucks, running ads, is familiar in big cities like Las Vegas, but here’s a very different take on that approach – a truck rolling around the streets of Seoul with a pair of big transparent LCDs integrated into the cargo box. I have no idea what’s being advertised here – …
Digital Signage Helps Spanish Ham Chain Convince Travelers That Vending Machine Sandwiches Can Be Edible And Tasty October 3, 2023 by Dave Haynes Buying sandwiches out of a vending machine normally reads like an act of starving, eat-something-or-die desperation, but a new digital signage-backed vending set-up at Barcelona’s main airport actually looks tempting. Enrique Tomás, the world’s largest ham chain, has launched a set of 30 GO!urmet vending machines at strategic points throughout the airport, offering a range …
Raspberry Pi Launches Fifth Generation; Touted As 2X+ Faster Than Pi 4 October 2, 2023 by Dave Haynes The organization behind the long-running series of Raspberry Pi series of micro PCs announced the launch late last week of the fifth generation of the units – with upgrades on just about everything. It is the first major release since the Pi 4 came out four years ago. The headlines are that it is more …
FEMA Asking Digital Signage Networks To Join Oct. 4th National Test Of Alert Systems September 19, 2023 by Dave Haynes The US Federal Emergency Management Agency is doing a national test of its Integrated Public Alert and Warning System (IPAWS) in early October, and asking digital signage network operators to help out with the testing. IPAWS provides authenticated, life-saving emergency messages through mobile phones, radio and TV and digital signage through the IPAWS All-Hazards Information …
Reminder: Get Your Entries In For The Global Digital Signage Awards; Sept. 30 Submission Deadline September 18, 2023 by Dave Haynes Submissions for the global Digital Signage Awards need to be in by the end of this month, and as a main media sponsor and the person behind the awards categories, I wanted to remind companies about the deadline and reinforce the rationale for entering. There are some big changes in place for the awards categories …
Sacramento AV/IT Services Firm Opens New Showroom That Doubles As Event Space And Hangout Bar September 13, 2023 by Dave Haynes A Sacramento-area IT services and consulting shop focused on the AV sector has launched an interesting new space that is part manufacturers’ showroom and part event space and hangout bar. The Farm says its newly renovated Farmhouse is an all-in-one showroom, event space, corner bar and training center. “The Farmhouse is part showroom, part social …
