LED displays on rolling delivery trucks, running ads, is familiar in big cities like Las Vegas, but here’s a very different take on that approach – a truck rolling around the streets of Seoul with a pair of big transparent LCDs integrated into the cargo box.
I have no idea what’s being advertised here – guessing some sort of Squid Game variant TV show – but what’s known is it uses the hologram-ish transparent LCD tech from LA-based Proto Hologram, which has a Korean team.
The truck is positioned as being useful for everything from brand marketing to politics. I’m not sure about this effort, but could certainly see how a truck set-up like this could enable remote campaign appearances during elections, or for local pop-up appearances by K-Pop stars.
This Linkedin post as a video (couldn’t embed here).