Two Canadian Adtech Companies Collaborate On DOOH Ad-Buying Toolset For 2024 US Election March 8, 2024 by Dave Haynes In an interesting twist, a couple of Canadian adtech companies have developed what they call an auction package auction package that will allow American media buyers to plan and execute programmatic DOOH campaigns for candidates in the 2024 U.S. elections. The package is an integration between Montreal-based CMS and DOOH platform Broadsign and Toronto-based demand-side …
Specialty Computing Maker MediaVue Acquired By UK Business Partner Assured Systems March 8, 2024 by Dave Haynes New England-based specialty computing and software firm MediaVue Systems has been acquired by a UK-based business partner Assured Systems, just a few weeks after the two companies launched a single SKU digital signage bundle called ABEL. The deal involves the core intellectual property rights and includes the SureVue digital signage hardware suite, proprietary operating system, and …
Video: How A Global Real Estate Services Company Is Using Digital Signage In Its Offices March 7, 2024 by Dave Haynes I think the blah-blah stuff goes on a lot longer than it needs to in the video, but overall this is an interesting look by UK software provider Signagelive into the thinking and execution of workplace communications for a big Aussie-based but global real estate services firm called Lendlease. The company cut over to Signagelive’s …
Amazon Security Update Causes Big Issues For Digital Signage Networks Using Fire TV Devices March 6, 2024 by Dave Haynes There are numerous digital signage CMS software companies that include Amazon’s low-cost Fire devices among their lists of supported media play-out options, and they’re now dealing with the well-established perils of using consumer-focused devices for commercial purposes. The e-commerce behemoth recently pushed out a software update to Fire TV streaming devices, and supported televisions, that …
Samsung US Forges Partnership To Market And Deliver Managed Services For Its VXT CMS Platform March 5, 2024 by Dave Haynes Samsung’s US wing has developed and announced a managed services offer for its new-ish VXT Content Management System, working with a third-party firm and selling it through a technology solutions brokerage. The partnership with Sacramento’s Quest Technology Management is intended to allow the small to medium business market Samsung says VXT is all about to …
21 Minutes Well-Spent: Video Walks Through Gensler’s Digital Experience Design Process March 5, 2024 by Dave Haynes This is a really worthwhile 21 minutes, when you have time, digging into the design and execution process for experiential spaces, as laid out by the director of media architecture at Gensler, the world’s largest architecture and design company. NYC-based Michael Luck Schneider explains in this video the iterative design process he and the digital …
My Post-ISE Talk For Portuguese Digital Signage Community To Be Scheduled Stream March 14th March 4, 2024 by Dave Haynes Instead of heading straight home from Integrated Systems Europe last month, I weirdly decided 17 Celsius and an AirBnB on a beach was more palatable than returning quickly to the relentless snow and cold being experienced back home in Canada. So we stopped off in Porto, Portugal, making my office a chair and ottoman looking …
Survey Suggests Digital Signage Now In Place in 84% Of US Retail Banking: DBSI March 4, 2024 by Dave Haynes Banking-focused solutions provider DBSI has released the 2024 version of an annual benchmarking survey on the use of Digital Signage and Experiential Marketing within retail banking and the corporate offices of bankers, with the free-to-download report suggesting screens inside and around banks are very common. The survey done by the Phoenix-area company with 90 banks …
Top 5 Trends In Digital Signage To Watch In 2024 March 1, 2024 by Julian Arcila Guest Post: Julián Arcila Annually, industries forecast the key trends for the forthcoming year, and the digital signage sector is no different. Indeed, the conversation around digital signage extends beyond mere media players, HDMI cables, and displays. The digital signage realm has undergone several minor revolutions. Initially, bulky PC towers served as the backbone for …
Big Screens In Three Cities Used To Live-Stream Fashion Show From Milan February 29, 2024 by Dave Haynes I didn’t know there was something akin to a Champion’s League for DOOH billboards, but there apparently is – called The United and involving high profile screens in three global cities. The screens – London’s Piccadilly Lights, the Nasdaq Tower and MiFi in Times Square (NYC) and The Moxy in Los Angeles – were block-booked at a …
