White paper lays out why networks fail July 18, 2008 by Dave HaynesUK-based Future Source Consulting has released a good white paper on digital media networks and their prospects for success. Not surprisingly, the group determined that of the 100 or so projects they looked at (in Europe), nine were complete failures, 10 were only partial successes, and for “a significant proportion it was too early to …
C-store model a big challenge with gas prices July 18, 2008 by Dave HaynesWe all have clients, prospects or partners looking at convenience stores as a great venue for ad-based screen networks. 1 – There’s a ton of them 2 – They have lots of repeat customers 3 – The store designs are fairly uniform, making installs easier. But … they also come with a lot of challenges, …
Ashvertising entertains banned smokers July 18, 2008 by Dave Haynes This is quite clever. Stuart Pickard of Vertigo Group sent me a note pointing out a Belgium company that is installing hybrid ashtrays and digital posters outside of bars and restaurants. The theory, of course, is that with smoking in public places now banned in many countries, the poor, addicted slobs and slobettes have to …
Captivate bridges content offer to desktop July 18, 2008 by Dave HaynesThe guys at Captivate have been manually generating content for their network of more than 8,000 elevator screens for the past decade or so. While damn near every network out there automates feeds from news organizations like Reuters, CP and AP, Captivate has actual newsrooms in the Boston suburbs and in Toronto who every day …
AAAA and OAAA agree on DOOH report requirements July 18, 2008 by Dave Haynes Committees of the American Association of Advertising Agencies (AAAA) and the Outdoor Advertising Association of America (OAAA) have met and signed off on their suggestion for what the digital billboard industry needs to generate in terms of proof of performance reports. These reports provide a spot or “play” list similar to what is common in …
Young UK firm in at ground level … literally July 18, 2008 by Dave Haynes LevelVision has had screens for a few years now that sit right on the floor of retail premises, but a young UK firm really gets into it by embedding screens right into floors and other level surfaces. Called Flasma, the company is peddling HD screens that are designed to operate in high light, high abuse …
OVAB adds another six members July 18, 2008 by Dave HaynesThe Out-of-Home Video Advertising Bureau (aka OVAB) has added another six companies to its list of members, mostly networks but also what is OVAB’s second software supplier member. The new members are CNN Airport Network, Danoo (hyperlocal ad network on US west coast), EnQii (software, my last business card), NBC Everywhere, PumpTop TV and Ripple …
Research confirms shorter ads make more sense in DS July 18, 2008 by Dave Haynes In what many of us might consider an expensive reinforcement of the blindingly obvious, Nielsen Media Research has handed off its test results that confirm 15 second ads work better than 30s when the screens are bolted on top of gas pumps. Gas Station TV, a provider of digital out-of-home television, said that the results …
Ex-GSBC mogul now a garbage man July 18, 2008 by Dave HaynesThe guy who a year ago was peddling a company that was going to take over the digital signage business globally – though no one had ever heard of him or the company – is now heading up a concern in the Philippines that plans to turn waste into energy. Ronald Flynn, who when last …
Local control of playback added to network July 18, 2008 by Dave HaynesReal Digital Media announced a weird but potentially very useful feature on its platform that I don’t think I’ve run into in this space, unless you count DVD-based networks. Using a simple, remote control device with a tiny receiver connected via USB, says a press release, NEOCAST® clients are now able to instantly suspend a …
