User generated content draws few ad dollars July 18, 2008 by Dave HaynesEvery few months people get all whipped up about some buzz phrase or technology that will be a big part of the future of this industry. For a while last year, people were blabbering away about user generated content, and how video material supplied by the great unwashed would be a cool thing to build …
Crappy economy slowing bar traffic July 18, 2008 by Dave Haynes Media Buyer Planner is reporting that fewer people are heading out to bars and clubs and of those that do go, they’re skipping the Grey Goose and drinking Absolut. Nearly 44 percent of bar managers, bar owners and bartenders report a decrease in consumer traffic at their establishments, according to a May 2008 study from …
UnSoldSpace enters increasingly crowded aggregator game July 18, 2008 by Dave HaynesAn Atlanta-based startup has announced its entry into the increasing crowded competition for getting in the middle of advertising transactions in the out of home sector, including digital. Last week it was AdSemble. Now we have UnSoldSpace.com, a Web-based search and broker tool that enables media planners/buyers to sniff out available media and quickly put …
Dep’t of Missed Opportunities July 18, 2008 by Dave Haynes Spotted in a press release from a small competitor, for an install in a small, midwest chain drug … The good: the screen is not hanging from the ceiling at about the height of a basketball backboard and is instead on an island fixture down low. The not so: the little taped-on sheet noting the …
DS network offers carbon footprint offsets July 18, 2008 by Dave HaynesSo I’m thinking even the greenest of Green Partiers doesn’t walk by a digital screen and think it’s damn near as bad as a coal-fired generating station. But the things do draw power, I suppose, and therefore have a carbon footprint. In an arguably clever, arguably dubious announcement, an Aussie company has announced it is …
Stop The Madness July 18, 2008 by Dave Haynes Without naming the offending “leader in the digital signage industry” — which had a press release Thursday about its latest installation — I just had to pose the question … What flutters through the head and leads someone to the conclusion that this is a great way to present information? Does somebody load it all …
M&A guys have a look over digital out of home, issue their notes July 18, 2008 by Dave Haynes Investment banker PetskyPrunier has issued a pretty detailed report looking at the growth prospects for the out-of-home sector, and leads off with digital. It’s an upbeat look, which shouldn’t be all the surprising since that’s the sandbox where the plays and makes its money. There are no real predictions or projections, but for someone just …
New online ad-buying service, AdSemble, unveiled July 18, 2008 by Dave HaynesI bumped into a Google Alert-ed blog entry about a new Sunnyvale, California start-up that is taking a different spin on servicing the digital signage sector. AdSemble has built a Web-based platform that enables network operators to make time available on their systems for third parties to come in and buy or even bid on …
Arbitron releases free report on bar media July 18, 2008 by Dave Haynes A whole bunch of my clients and prospects are building out networks in the bar and restaurant industries, and for good reason. Long dwell times.Hard to reach young audiences.And site surveys that are way more fun to do than at most venues! Media measurement house Arbitron has just released a new study that takes a …
MSNBC’s brand extension cafe filled with screens July 18, 2008 by Dave HaynesThe MSNBC.com Digital Cafe, which had a soft launch two weeks ago and will be fully operational in mid-July, is one of several brand extensions the company is creating in an effort to deliver its content in new and interesting ways. It’s an acknowledgement of] the way the world is developing. Not everyone is going …
