Does turning off the screens at a store make THAT much difference??? March 3, 2009 by Dave Haynes When I first read a few days ago of reports about the demise of the Tesco Screens network, my initial reaction was a shrug. As noted, sprinkling a few screens around cavernous stores, hoping they get noticed, is usually an exercise in futility.It was the rationale for the shutdown that caught my eye, and made me …
DSE thoughts from smarter people (plus Gerba) March 2, 2009 by Dave HaynesLionel Tepper, I assume, of Digital Signage Universe has posted a really thorough but byline-free review of the conferences and trade show hall at last week’s DSE event in Vegas. Lotsa detail and pics. You can read it here.As well, Real Digital Media’s CEO Ken Goldberg, who writes a very thoughtful blog but doesn’t do it …
Tesco Failure March 2, 2009 by Dave HaynesI think people who go into large houses like Tesco or Walmart are on a mission. They may glance at screens or posters if they are conveniently located but they are not inclined to linger and watch. I believe that captive audience situations with extended dwell times are going to be the successful deployments. Just …
Give the customer interactive control March 2, 2009 by Dave HaynesLarge kiosk touchscreens in key locations which provide useful information is the way to go, I think it is called providing a real customer service. So for example in the wine department a large format touch kiosk (large because it would attract attention) which could help you choose the best bottle of wine to go …
Tesco shuts down retail TV, confirms crappy concepts don't work February 28, 2009 by Dave Haynes Word out of the UK late week was that the Tesco hypermarket chain was shutting down its in-store TV network.Brand Republic reports the Tesco Screens network is being shut down because the equipment was outdated and energy inefficient and speculates that it probably also had a lot to do with the service not cranking a lot …
DSE Day 2, or was it day 3 February 27, 2009 by Dave HaynesSitting in the airport in Las Vegas heading home, silently plotting some way to disable the sound on those damned slot machines they have right in the departure gates. After five days of dingdingdingdingding, you think someone would have a mercy rule. It is 20 Celsius here and minus 6 or something at home. Swell. …
DSE Day 1 February 26, 2009 by Dave HaynesI’m not sure about overall foot traffic. My guess is that it was down quite a bit from last year. But I was stinkin’ busy all day, and i was not unique.No time for food. I barely got a bio break. People who I met were typically way more qualified and ready than in past.I …
DOPES mixer draws good crowd February 25, 2009 by Dave Haynes Well, I will admit I wasn’t sure what to expect when I wandered into the Peppermill Fireside Lounge.Would the place be even stranger than it appears in snapshots?And would anyone show up for the first DSE meet-up?I can confirm there is indeed a fire rising from a pool in the middle of some pink and …
DSE set-up day February 25, 2009 by Dave HaynesJust back in the room, and only for a few minutes, having spent the afternoon wandering around bothering people as they did their Digital Signage Expo exhibit hall set-up. I did not attend the conferences (I can get press/blogger privileges to way bigger, less focused events, but not one for my industry … go figure), but …
