Eyes On ups the ante in the measurement game March 5, 2009 by Dave Haynes The US-based Traffic Audit Bureau for Media Measurement has confirmed plans to roll out its new “Eyes On” measurement process to 200 markets across the US, starting next month. That will, as reported in MediaWeek, move it from 10,000 outdoor posters in Chicago to 400,000 across the country. The goal of the program is to profile conventional outdoor, and eventually …
Zoom gets $30 million expansion fund March 5, 2009 by Dave Haynes I hear two very different stories about the investment market, with one tale that money is next to impossible to raise, and the other that there is smart money out there and people are still writing cheques.Zoom Media and Marketing falls into the latter track, with news that it just raised $30 million for the mostly …
What about Tesco in Poland? March 3, 2009 by Dave HaynesAtvertin just deployed digital signage in some Tesco hypermarkets.
In-store media measurement: performance is what matters March 3, 2009 by Dave HaynesNikki Baird of Retail Systems Research, which does guess what, moderated a panel at DSE last week on in-store measurement.Back at the office now, she has generated an interesting think piece on the company’s Website, comparing measurement for online retail and the new challenge of measuring in-store media.Her conclusion was that in order to start really getting some …
Next Toronto mixer set – March 10th March 3, 2009 by Dave HaynesGiven that I was wandering down the Vegas strip guzzling $1 Michelobs at 2:30 in the morning, just days ago, the idea of another mixer is missing just the slightest amount of charm. Somehow, I’ll rally to the cause. Dmitry Sokolov over at Ingram Micro has again stepped in and helped organize the monthly Toronto-area mixer, …
the 30% company March 3, 2009 by Dave HaynesJason send me a note on the side via email and I will fill you in dh
Who is this one company that delivers 30% on average? March 3, 2009 by Dave HaynesHello Mr. Haynes Who is this group that deliver 30% lifts on average? Do they have a site and are they located in the UK? Any help in this regard would be greatly appreciated. Thank-you. Jason
Another DSE round-up: Laura Davis-Taylor March 3, 2009 by Dave HaynesWell-known industry consultant Laura Davis-Taylor has also weighed in on the DSE show last week, writing in RetailWire about the tone and outcome of the conference sessions.I’m sure this has been around for a while but in her piece she uses the acronym ISDM, or In-Store Digital Media. I’m not sure that one will stick, but I …
Digital Signage Networks are Expensive March 3, 2009 by Dave HaynesDigital Signage Networks are Expensive Digital signage networks are expensive. In fact, the primary reason why most business owners and managers decide not to invest in a system is the price. In other words, it’s not the ROI (Return On Investment), the functionality, or flexibility that stops them. It’s the money they need to spend …
