Content awards handed out at Global Shop March 25, 2009 by Dave HaynesI gather from a lot of tweets on Twitter that the big Global Shop retail merchandising show in Las Vegas this week has been very quiet in terms of foot traffic. I had gone the last few years, but gave it a pass this time based on what I was hearing about expected numbers.It’s still …
CBS Outdoor turns on templated ad builder March 24, 2009 by Dave Haynes CBS Outdoor recently formalized the launch of wannaBILLBOARD.com, a new Web-based service aimed at removing oneof the big barriers to entry for advertisers – creative costs. The wannaBillboard program, in beta since last summer and first announced back in January, is aimed at local and regional advertisers and lets them choose the basics of their billboard spot from …
Funding March 23, 2009 by Dave HaynesNo mention here of who funded the program. Any insight on this? Whole foods or Seventh Generation? Any specific data on sell through?
Media Planet DOOH primer out with USA Today March 20, 2009 by Dave HaynesLyle Bunn has been working on a special publication on the industry for a while now, and 750,000 copies were printed and distributed in four target US markets today via USA Today.The 16-page supplement was pulled together by Swedish specialty publisher Media Planet, with Lyle as editor and the assistance/guidance of the Digital Signage Association.It’s …
Gerba starts posting content tips March 19, 2009 by Dave HaynesI was unable to attend (long, stupid story) the content day at DSE, but heard there were good and bad things from the day – a particularly good note being the 60-minute lightning round session fellow blogger Bill Gerba did on content design.It’s been a few weeks, but Bill has started writing a series of posts …
Strategy Mag and CODA planning April ad-focused event March 19, 2009 by Dave Haynes The Canadian Out-of-home Digital Association is working with Toronto-based trade magazine publisher Strategy on a 1/2-day conference next month on the digital advertising screen business.The Innovation Series event, to be run by Strategy’s event management group, will be on April 21 at the Berkeley Church in Toronto, and the target audience is media planning and marketing professionals. This is a Strategy …
DS Breaks March 17, 2009 by Dave HaynesTrue enough, but you can bet that if the economy recovers robustly in that time frame, the Dems will rescind that and many other tax breaks.
DS Breaks March 17, 2009 by Dave HaynesI was under the assumption that #4 extended to whenever they SOLD their shares in 3-5 years if they invested now so it could still be a win 🙂
GSTV tinkers with ads that echo ads March 17, 2009 by Dave Haynes Gas Station TV, which has a network of screens Guess Where, is offering up a new kind of ad spot placement that sees one spot in a cycle followed, or echoed, a little later by another, shorter spot.These so-called Echo Ads will run on the pump screens and also inside station c-stores where GSTV is …
DS Breaks March 17, 2009 by Dave HaynesFortunately, we caught Gorrie before St. Patty’s day, and he is dead-on accurate! Three of the first four items have no “stimulating” effect for small businesses not making a profit, and sadly that is the vast majority of small businesses, from digital signage to dry cleaning. The last item has some merit, but if you …
