Re: Your Post March 30, 2009 by Dave HaynesDave: Think your view of the challenges are spot on. A couple of approaches that seem to work in overcoming, or at least mitigating some of the challenges. Start by aligning the goals of shopper (relevance), retailer (unique experience, increased basket size, or better category sales) and the product/brand (increase sales, share of requirements, etc.). …
Is this any different from other idle time screens? March 27, 2009 by Dave HaynesI understand being underwhelmed by TV screens at the checkout but I watch them and find it a pleasant diversion from my usual pastime of trying to will the cashier to move faster. The shorter the interval between BEEPs, the faster I get out of the store. But what is the target audience for these …
the insert March 26, 2009 by Dave HaynesNew York, Atlanta, Chicago and Los Angeles … probably simply a case of the three biggest markets and Atlanta, which may not be #4 (not sure) but has an extremely busy airport
Convergence of Digitial and Retail March 26, 2009 by Dave HaynesThanks for the plug Dave. Sorry you cannot be there, but we’ll be sure to get the presentation deck to you once we’ve done. All the best
Ripple gets $4 million in VC raise March 26, 2009 by Dave Haynes In another vote of confidence for the space, particularly the hyperlocal ad network space, Ripple TV has announced a $4 million raise.The LA-area company got the funding round from VCs Draper Fisher Jurvetson and Trinity Ventures. The company uses the business model of installing into retailers, particularly regional coffee and snack places, with screens that do the news, …
This stuff works, sometimes despite itself March 25, 2009 by Dave Haynes I really, really struggle to get excited about little screens clamped on to poles sticking up in the checkout lanes of stores.It seems entirely uninteresting, and more than anything, too late in the game to influence whatever is trying to be influenced.But then comes research from PRN, that suggests at least that consumers really like this …
Monster TouchTunes jukebox network acquired by M&A guys March 25, 2009 by Dave Haynes In another sign that there’s still money out there, and a lot of interest in this space, one of the biggest but not all that well-known players in the digital out of home space got acquired yesterday in a share-based deal.TouchTunes, which has digital jukeboxes in 38,000 sites around North America, announced Tuesday that it …
Draftfcb on the complex, ever-changing retail ecosystem March 25, 2009 by Dave HaynesThere’s a good think-piece on MediaPost’s Marketing Daily by the head of shopper marketing at Draftfcb.Jim Lucas writes about how a store is a very complex ecosystem, and anyone marketing within that ecosystem needs to consider some very rapidly evolving dynamics. The shopper is the audience for the retail medium. And she (or he), prompted by the recession, …
Talking the convergence of digital in retail at In-Store Summit March 25, 2009 by Dave HaynesIf I lived or happened to be in Chicago on April 2nd I’d go to this … for a coupla reasons:1 – A pair of senior VP types from The Integer Group are doing a session an the In-Store Marketing Institute Summit on “The Convergence of the Digital and Retail Space: The Effect Promotions Have on Shopper Behavior.” Integer is one …
