DSE Apex Award nominees announced January 28, 2010 by Dave HaynesDigital Signage Expo has announced the 22 companies that are finalists for the 2010 Apex Awards, which are put together by the event and judged by a panel of five industry journalists from Digital Signage Magazine, Digital Signage Today, PRO AV Magazine, Sound & Communications and Digital Signage Expo. Art, Entertainment, RecreationAdler Planetarium — nominated by NEC Display …
Tips on why ads don't work; for online, but relevant to digital signage January 28, 2010 by Dave Haynes There’s a great post up in Advertising Age about why most digital creative is ineffective. It is written by an advertising effectiveness consultant so it is in his interest to declare most of the stuff out there needs re-thinking, but what he suggests is valid and entirely relevant to digital signage advertising content … most of which …
More evidence this stuff works: Nielsen numbers January 28, 2010 by Dave Haynes Thanks to Dirk Hülsermann at OVAB Europe for flagging and posting this note about encouraging research from Germany, as done by Nielsen. We’re starting to see more and more networks sharing their numbers, and it helps the sector as a whole when there are good stories to tell, and the storyteller has credibility. According to a new consumer survey by …
The Death of One-Way Digital Signage: H January 28, 2010 by Dave HaynesThe Death of One-Way Digital Signage: Hanging up screens and selling advertising is good, but in our opinion it will die a slow death over the next couple of years. Interactive displays that enable consumers to learn more about a specific promotion are the way to go. If touch screen analytics can be derived and …
In terms of impact of the ipad on our in January 28, 2010 by Dave HaynesIn terms of impact of the ipad on our industry I think the major factor isn’t so much about the form / price but rather the closed and proprietary nature of the ipad. From what I can tell Apple wants total control – no Flash and no apps unless they approve. I don’t see this …
From the Dep't of Misdirected Angst: January 28, 2010 by Dave HaynesFrom MediaPost:A new report presented at the Federal Trade Commission’s Privacy Roundtable in Berkeley, Calif., warns of threats to consumer privacy posed by new tracking technology incorporated into some digital signage.Produced by an organization called the World Privacy Forum, the report also presents a recommended code of conduct crafted by an out-of-home advertising industry organization, the …
Nanonation jumps on iPad buzz, starts developing to it January 27, 2010 by Dave Haynes There were two kinds of technology companies issuing press releases today. Goofball ones that were somehow oblivious to Apple’s planned announcement, and thought it was just another day and their stuff would get the usual attention. And those who watched the announcement of the iPad and realized there was excitement to leverage, and put together their …
The killer (as in screens) digital signage app January 27, 2010 by Dave Hayneshttp://www.youtube.com/watch?v=ICpM3ItIhI0An industry friend sent me a note about the TVBGone universal remote control, which allows users to turn off just about anyone’s TV. He joked it was a killer digital signage app, as in killing screens.It reminded me about what the Gizmodo guys did at CES in 2008, wandering around and turning off displays at booths and presentations for …
The Center for Media Research has releas January 27, 2010 by Dave HaynesThe Center for Media Research has released a study by Vertical Response that shows just where many of these ‘Main Street’ players are going with their online dollars. The big winners: e-mail and social media. With only 3.8% of small business folks NOT planning on using e-mail marketing and with social media carrying the perception …
