Projects: Billboard Mapping In Milan November 9, 2015 by Dave Haynes Via Av Magazine Here’s an interesting spin on projection mapping, that addresses what to do about the marketing investment when the sun is up. In this case, two traditional billboards facing each other across a square in Milan have static messaging by day and motion by night, the billboards lit up by long throw projector …
Heading To Dubai November 9, 2015 by Dave Haynes I’m speaking at a Customer Engagement Technology Conference in a couple of weeks in Dubai. It’s one of those places I’ve wanted to see, and also a place that I gather has a lot shaking in the digital signage sector. My talk is Nov. 25th at the event, which I don’t think has any ties to …
Up Close Look At E Ink’s Prism Tech November 9, 2015 by Dave Haynes E Ink was showing its Prism programmable tech at the SEGD XLAB event last week in New York – at a micro-booth right beside the transparent OLED that Planar was showing off. It was a study in extremes – but a reminder, as well, that both simple and very sophisticated display tech can have a …
Ad:Tech Lightning Tour November 9, 2015 by Dave Haynes I had about three hours last week to zip up and down the aisles of Ad:Tech New York, and three hours was plenty if you are not in the online ad business. It’s all about ad networks and programmatic advertising and things like predictive marketing, of which I know absolutely zip. I go because there is …
Projects: Spanish Tile Manufacturer’s Giant LED Lobby Wall In NYC November 6, 2015 by Dave Haynes I was walking back from a dinner in New York the other night, and passing byMadison Square Park, saw this very large, very crisp, very beautiful LED wall installation in the lobby of a period office building. It is the US headquarters building for the Spanish ceramic tile manufacturer PORCELANOSA, and the fine pixel pitch …
Planar’s Gorgeous See-Thru OLED Starts Shipping By February November 6, 2015 by Dave Haynes The premium commercial display company Planar will have a transparent OLED panel on the market in roughly thee months, and has started showing the unit at special events like yesterday’s SEGD XLAB conference in New York. I was at that event – moderating the retail panel – and saw the 55-inch OLED in the lobby. …
Taggalo Mashes Up Beacons, WiFi And Video Analytics To Tell Retailers What Shoppers Are Up To November 2, 2015 by Dave Haynes The Italian/UK start-up Taggalo has launched a new gadget and service it says blends three technologies to provide retailers and brands richer insights about consumer behavior and interests in the aisles. The device combines a camera that does face pattern detection, a sensor for WiFi tracking and a Bluetooth beacon. The device spits out analytics …
Projects: 106 Feet Of Indoor LED At Salesforce HQ November 2, 2015 by Dave Haynes Part of the renovations done at the Fremont Street, San Francisco offices of CRM software giant Salesforce was a vast hi-rez LED wall on the lobby wall outside the elevator banks. The company used 4 mm pixel pitch LED modules, which rolls up to some 7 million pixels on a canvas 106 feet wide by …
Google Says ChromeOS Here To Stay; Chromebit Called Signage In A Stick November 2, 2015 by Dave Haynes The guy who runs Google’s ChromeOS AND Android programs has followed up on a tweet last week and in more detail reiterated that despite the buzz in tech blogs, ChromeOS and therefore Chrome devices are not getting killed off. Hiroshi Lockheimer, Google’s SVP Android, Chrome OS and Chromecast, writes on the Google for Work blog: Over …
ScreenCloud Fires Up Digital Signage Option For Smart TVs November 2, 2015 by Dave Haynes Several of the big display manufacturers – starting with Samsung – have adapted their consumer smart TV platforms to create commercial-focused “smart signs” that have media players included with screens, but a London, UK-based digital agency is now offering a cloud-based signage platform that works on the sort of smart TVs people pick up at local big …
