DSrupted: The Future Is About Pixels Everywhere September 1, 2015 by Super User So much has happened on the software and computing side of the digital signage business in recent years that I think we tend to overlook how much has also happened on the display side. When I got into this business 16 years ago LCD panels were small and crazily expensive, and the big flat panels …
Projects: Giant LED Traffic Totem Lights Up In Kazakhstan August 31, 2015 by Super User Here’s a very nice, very different take on using LED boards along highways. Instead of endless ads for lawyers and auto dealers and casinos, this vertical LED totem that just lit up in Almaty, Kazakhstan runs traffic information. The 10 mm pixel pitch unit, installed by Billboard Video LED Engineering, is 7 meters high by two …
The Digital QSR Future Is Now … But Ya Gotta Like Quinoa August 31, 2015 by Super User A new San Francisco eatery called Eatsa has gone as far as I have ever seen integrating digital into its customer experience – actually removing visible staffing from the mix. Ordering is all done by tablets, payment is all by plastic, a big video wall promotes the overall product and lets customers know order status, and …
Ireland’s Instillo Launches Android-Driven, HTML5-Powered Audience Measurement Tools August 31, 2015 by Super User Video analytics tools have been around for many years now – and the key players have changed through the years, with the exception of France’s Quividi, which has been a constant. An Irish company called Instillo has announced its own video analytics platform – Instillo Audience, and changed the proposition around quite a bit in …
Who Buys These Things??? August 27, 2015 by Super User Google Alerts is a little tool I use to pay attention to the various news wires and sent me regular digests of stuff that moves on digital signage and other key phrases. Among the regular news items that come up are reports from research companies I’ve never heard of, that definitively say how the signage industry is …
Blue Bite Launches Dual-Mode Beacon Platform August 27, 2015 by Super User New York-based Blue Bite, which has been working for years with digital OOH companies on tech that bridges smartphones to screens, has launched a new BLE beacon solution intended to make it much easier for marketers to reach consumer. The big fuss around beacons in the last 3-4 years has always included the caution that for …
LG Starts Shipping Flat, Crazy-Thin OLED TVs August 26, 2015 by Super User We all know that using TVs for digital signage isn’t the best idea, for a variety of operating and technical reasons. But people who do this stuff day in and out also know that a lot of TVs get used – to shave costs, because the demands are pretty light, or because the TVs just …
DSrupted: How Dynamic Data Will Soon By The Digital OOH Norm August 26, 2015 by Super User I was very, very pleased when Martin Porter of the big digital OOH agency Posterscope agreed to speak at DSrupted next month. A subset of the company – called Liveposter – is doing work that harvest, harmonizes and mashes up real-time data to execute hyper-local, hyper-relevant ad campaigns. Data is a big topic at DSrupted, …
New ComQi Paper Looks At Signage ROI Behind The QSR Counter August 26, 2015 by Super User White papers and position papers on the ROI from QSR menu boards represent pretty well-covered ground, but the digital signage software firm ComQi has a pretty exhaustive piece out that goes into an area that’s received far less attention – the stuff on the other side of the menu boards. The paper – called More Than Menus: …
How JFK Is Using Real-Time Data Screens At TSA Screening August 24, 2015 by Super User Via TechCrunch Here’s another great example of the possibilities for using real-time data to drive screen content and make something faster, better or easier. In this case, the faster, better and easier has to do with TSA screening at airports. This tech won’t really achieve any of those three, but it will at least make …
