12+ Tools For Using Social Media On Digital Signage Screens June 22, 2016 by Dave Haynes Social media can be a great resource for fresh, interesting, funny and highly visual content for digital signage screens, but there’s a lot more to it than pointing your content management software at a web address or hash tag. End-users need to think and plan out their social media strategy, find the right resources, identify …
Webinar At 1 ET Today On Using Data In Digital Signage June 21, 2016 by Dave Haynes I’m up midday at Omnivex’s offices in the north part of Toronto to do a Q&A webinar on how data can be used to drive digital signage. It’s more of a chat than a formal presentation, and I’ll toss questions at Omnivex President Jeff Collard about how this stuff is done. Omnivex was doing data-driven digital signage a decade and …
Making Better Workplaces With Employee-Facing Digital Signage June 20, 2016 by David Kaszycki Let’s cut to the chase, short and sweet. Digital signage has evolved. Period, and end of sentence. It began as a means of advertising and then it took on the patina of providing a “wow factor” for the viewer and collecting impressions that could not be ignored. Yes, it is still all that but to …
NanoLumens’ AWARE Adds CMS, Android Media Player To Indoor LED Display Offer June 20, 2016 by Dave Haynes The lines between hardware and software makers in digital signage continue to blur, with news that Atlanta-based LED display manufacturer NanoLumens now has a content management and remote management software suite, and a dedicated Android media player that will ship with its new displays. This is a bit along the lines of how the LCD …
Research Group Suggests Digital Signage To Create 70,000 New Jobs In Korea June 20, 2016 by Dave Haynes The Korea Economic Research Institute, a state-run research organization, says the digital signage market will create around 70,000 jobs by the year 2020. I assume these jobs will be in South Korea (not globally), and I’ve no idea how the group got to that big number. The KERI report also suggests the digital signage business will generate $8.7 billion …
InfoComm 2016 Roundup: Any Surface Is A Canvas June 17, 2016 by Dave Haynes InfoComm 2016 in Las Vegas left systems integrators and visual designers with a vast menu of possibilities for turning just about any surface into a digital canvas. The annual pro-AV show – which focuses on audio-visual gear – had two full convention center halls of diverse technology, and attracted 10s of 1,000s of attendees – …
Ad Campaign Hyper-Targets Apartment Rentals To Digital Posters In NYC Neighbourhoods June 17, 2016 by Dave Haynes You’re reading more and more lately about the impact data will have on future advertising and visual communications, and here’s a small ad campaign, now running in New York, that shows some of the possibilities. Those LinkNYC interactive information stations that are popping up around Manhattan and the boroughs, replacing phone booths, are there to provide …
New Interactive Digital Signage Conference Set For Baltimore This Fall June 17, 2016 by Dave Haynes A new conference has bubbled up for the industry this fall, this one called Interactive Digital Signage Technology and slated for Sept. 21-23 in Baltimore. Yeah, Baltimore. It comes on the matching dates of the 2nd Four Winds Interactive conference, called Forward, that will run in Denver. The event is being put on by Active Communications International, …
Samsung Just Bought A Rich Media Ad Serving Company June 17, 2016 by Dave Haynes Samsung Electronics now owns Montreal-based AdGear Technologies, Inc, a software company that has a rich media ad buying, targeting and serving suite that works across all kinds of screens. The company describes its offer as full-stack advertising platforms that give customers “advanced advertising analytics, proprietary targeting, cross-channel attribution measurement, ad serving for advertisers and publishers, …
Novra, International Datacasting Merge June 16, 2016 by Dave Haynes A pair of Canadian companies that have been either directly in or around the digital signage business in recent years have merged. Ottawa-based International Datacasting Corporation will now operate as a wholly owned subsidiary of Toronto’s Novra Technologies. “This merger positions Novra extremely well to continue serving current customers and to address new and expanding markets with a …
