Clear Channel Extends MWAA Partnership, Plans Major Digital Upgrades at DC Airports November 21, 2025 by John Berkovich Clear Channel Outdoor has renewed its partnership with the Metropolitan Washington Airports Authority, securing a new 10-year deal to continue managing advertising at Washington Reagan National and Washington Dulles International as both airports accelerate their digital transformation. The contract, which begins March 1, 2026 and includes a five-year renewal option, follows a competitive process and …
Grocery TV Expands U.S. In-Store Network as Retail Media Demand Accelerates November 21, 2025 by John Berkovich Grocery TV continues to broaden its footprint across the United States, operating an in-store retail media network that now spans a wide range of supermarket chains. The Austin-based company – which positions its platform as a retail-media-specific CMS with optional programmatic connectivity – offers screens placed at high-visibility touchpoints within grocery environments, giving brands access …
Netflix Opens First Permanent ‘Netflix House’ in Philadelphia, Expanding Its Immersive Retail Strategy November 20, 2025 by John Berkovich Netflix has officially opened its first permanent Netflix House in Philadelphia, USA, marking the company’s largest and most ambitious real-world fan attraction to date. The 100,000-square-foot (approximately 9,290-square-meter) venue, located at King of Prussia Mall, represents a major shift from Netflix’s earlier temporary pop-ups and signals a long-term strategy to bring its most popular shows …
Outfront, Google Deepmind Launch Citywide GenAI Art Program in New York November 18, 2025 by John Berkovich Outfront Media has partnered with Google Deepmind on “Imagine If…,” a four-week interactive campaign that turns New York’s subway system into a distributed digital art gallery powered by generative AI and rider submissions. The initiative invites commuters to scan QR codes on Outfront’s digital transit screens and submit a written prompt describing something imaginary or …
The Wall Gets Brighter: Samsung’s MPF MicroLED Delivers 1,000 Nits November 18, 2025 by Antonia Hamberger Samsung is expanding its The Wall lineup with a new true MicroLED model: the MPF series. Featuring a 0.84-millimeter pixel pitch, it delivers a peak brightness of 1,000 nits—a first for any sub-1mm MicroLED in The Wall range. Previously, the brightest model was the IWC series, which reached the same 1,000-nit output but only at …
Toronto DooH Screens Trigger Privacy Fuss Over Absolutely Nothing November 17, 2025 by Super User Every few years another news story surfaces about the supposedly egregious privacy invasion brought on by camera-based audience measurement technology, and seemingly with every instance, it turns out to be a shriveled, undercooked nothing-burger. I went into 12-year-old tween eye-roll mode the other day when I came across a story out of Toronto that dug …
Google Tests AI-Generated “See-Through” Billboards In Indonesia November 17, 2025 by John Berkovich Google Indonesia is running a series of AI-generated “see-through” digital billboards across Jakarta, Surabaya, and Bandung, using its Veo 3 video-generation platform in what’s described as its first large-scale commercial OoH deployment. Developed in collaboration with DDB Singapore, Superson, and Hagia Labs, the campaign seamlessly blends AI-generated visuals with the surrounding architecture to create illusions …
VXT-Cielovision Partnership Lands Early Franchise Client in the U.S. November 7, 2025 by Antonia Hamberger Samsung has been heavily investing in its digital signage software platform, VXT, over the past few years. Unlike its older CMS, Magicinfo, VXT is a premium product rather than a free add-on that comes with Samsung screens. Early on, its positioning was a bit fuzzy – is it a CMS, a remote device management tool, …
Perion Drops Its Own DooH Player – Possibly Killing the Third-Party CMS November 6, 2025 by Antonia Hamberger DooH providers using Perion to operate their networks and sell ad space may soon no longer need a separate CMS to play out campaigns. The Israeli ad tech company is launching its own software for managing and playing digital out-of-home campaigns: the Perion DOOH Player. This move expands Perion’s platform into a complete, end-to-end solution …
Should We All Be Outraged About Samsung Now Putting Digital Signage And DooH On Fridges? Nah. November 5, 2025 by Super User There has been all kinds of written and spoken pearl-clutching lately as word circulated in online tech publications that Samsung’s smart fridges had started using the built-in flat panel display to run what amounts to ad-supported digital signage. My general take – yeah, whatever. There’s a software setting to turn the ads off. The bigger …
