On Running Builds Interactive ‘Movement Lab’ Inside Zurich Flagship Store December 4, 2025 by John Berkovich On Running has opened an interactive installation inside its Zurich flagship store that turns part of the retail floor into a working product demonstration space. The centerpiece, called the Movement Lab, is designed to show how the company’s footwear is built and how its cushioning system works through interactive displays rather than static merchandising. The …
Rise AV opens UK and APAC mentoring intakes for 2026 December 4, 2025 by John Berkovich Rise AV has opened applications for its 2026 Mentoring Program, expanding beyond the UK for the first time to include Asia-Pacific markets. The UK and APAC groups will run in parallel from May 2026 for six months, with applications open until January 31, 2026. The APAC rollout will begin in Singapore and Hong Kong, with …
Taiwan’s Space Theater Completes Dome Projection Overhaul with Laser System Upgrade December 3, 2025 by John Berkovich The Space Theater at the National Museum of Natural Science in Taichung has completed a major technology upgrade, replacing its legacy lamp-based projection system with six Christie Griffyn 4K35-RGB laser projectors. The project was commissioned in March and completed by the end of October, with the upgraded theater reopening to the public in November. First …
Musco Sports Lighting To Acquire Mobile LED Specialist Insane Impact December 1, 2025 by John Berkovich A notice that appeared to signal the shutdown of Des Moines, Iowa, USA–based Insane Impact has instead turned into the prelude to an acquisition deal that will fold the mobile LED display company into Musco Sports Lighting, with jobs staying in place and more on the way. Insane Impact, which builds mobile LED trailers and …
Quantum-Generated Artwork Debuts on Bradford Media Wall in DooH First November 27, 2025 by John Berkovich Artwork created using quantum computing debuted on one of the UK’s largest digital canvases with a world-first film premiering on the Bradford Media Wall as part of the Bradford Quantum Hackathon. The 20-second experimental work, Quantum Splash, uses quantum algorithms to simulate the movement of water and is believed to be the first artwork created …
Relevant DS and Screendollars Team Up To Modernize Theater Lobbies With Smarter Digital Signage November 27, 2025 by John Berkovich Relevant DS, a Minneapolis-based digital signage software company, is expanding into cinema environments through a new partnership with Screendollars. The collaboration brings updated lobby displays and programmatic advertising options to theaters across the U.S. Positioned as “refined digital signage,” the platform is designed to replace aging, cumbersome systems, offering a streamlined workflow for high-traffic venues. …
Vistar Media Debuts Global DooH Creative Strategy Certification November 25, 2025 by John Berkovich Vistar Media has expanded its education platform with a new certification that teaches marketers how to build more effective creative for digital out-of-home campaigns. The program, Accelerate: Strategic Creative in Digital Out-of-Home (DooH), is now available through Vistar Academy across the U.S., Canada, EMEA, and APAC. The New York–based company, now part of T-Mobile Advertising …
RIP BSOD: New Windows Digital Signage Mode Fades Blue Screens Of Death To Black November 24, 2025 by Super User Anyone who’s made a career in the digital signage industry groans when she or he sees a screen – especially a BIG and public screen – sporting the infamous Blue Screen of Death. Or a Windows pop-up error message floating on top of playlisted content. That’s kinda sorta going away because of an update from …
NBA Extends Cosm Partnership As Immersive Venues Expand Into Major U.S. Markets November 24, 2025 by John Berkovich The NBA is extending its long-term partnership with Cosm through 2030, expanding the league’s shared-reality programming as Cosm prepares new venue openings in Atlanta, Detroit, and Cleveland in 2026 and 2027, with more locations to come. The agreement ensures Cosm will continue producing and presenting select national NBA games across ABC/ESPN, NBC/Peacock, and Prime Video …
Manchester Screen Unveils UK’s Largest Hybrid Billboard November 24, 2025 by John Berkovich Manchester’s largest outdoor screen has re-launched as a hybrid fromat. The landmark OoH site, called “The Manchester Screen,” was already known for its 306-square-meter (3,294-square-feet) LED display. Now, it can now be paired with an 834-square-meter (8,977-square-feet) vinyl wrap, creating more than 1,140 square meters of continuous advertising space. The enlarged format marks a significant …
