Polish Media Company Mashes Up Sensors For What It Calls AI Screen September 16, 2024 by Super User The Polish digital OOH media company Screen Network has started branding its big media facade on the main entry to an urban shopping centre as AI Screen, referencing how it is using numerous sensors to shape and trigger content, and also measure audiences. There is nothing overly imaginative or new about outcomes like peddling ice …
Transport For London Renews Giant Ad Concessions For Rail And Bus Systems September 16, 2024 by Super User The organization that runs London, England’s vast, multi-modal public transport network – Transport for London (TfL) – is sticking with its existing media partners for the conventional and digital out of home ad concessions on the rail systems and in the streets. Global will continue to manage the rail estate, including advertising sites on the …
Blinged-Out College Sports Locker Rooms With Screens For Each Player Seemingly Becoming A Standard September 13, 2024 by Super User A few years ago some big US college football teams started adding digital to their blinged-out locker rooms and training facilities, and it is now looking like elements such as digital signs over each player’s locker and stall are something of a standard in new builds or renos. This is the new $14 million facility …
Cyprus-based DSPL Switches To Windows, Shrinks Camera With V2 Of Analytics-Driven Digital Signage Solution September 12, 2024 by Super User Digital signage companies are everywhere, and it was interesting to find a PR email recently from a company called DSPL, which is based in Cyprus. If geography leaves you in blank stare mode (that’s me for anything having to do with the financial market), Cyrpus is an island in the eastern Mediterranean Sea, west of …
Vistar Puts Recent Adstruc Acquisition To Work, Incorporate Traditional OOH Planning Into Digital-Centric Platform September 10, 2024 by Super User The ad tech firm Vistar Media has finished whatever heavy code lifting was needed to incorporate Adstruc’s traditional OOH planning software into its overall platform, months after acquiring the company from PJX Media. Vistar says the planning software is now fully available under its umbrella, giving users the potential to save media planners 30% or more …
Praevar, BrightSign Partner On All-In-One Outdoor Displays Aimed At Retail, SMB Markets September 9, 2024 by Super User Toronto-based specialty display manufacturer Praevar has started marketing what I think is the first large-format outdoor-rated display to have a BrightSign media player built into it, with the two companies aiming the solution at the small business market. Praevar has been making high-brightness transit shelter and totem displays for years for DOOH media companies, shopping …
BMW Has Plans To Actually Sell Cars Clad In Changeable E Ink Full-Color Film September 6, 2024 by Super User Hat tip to German content partner invidis for noting this … here’s my take: When E Ink worked with BMW to make a demo car to clad a vehicle with a color-changing film, it was widely regarded as an interesting bit of trade show booth eye candy for the throngs of gadget-lovers meandering the aisles …
Remember How Outdoor Displays Were Going To Locate And Manage Curbside Pickups During Pandemic? September 6, 2024 by Super User Readers may recall how at the height of the pandemic, there were some display technology companies suggesting retailers would be adding high-brightness outdoor totem displays in their parking lots to better guide and manage the process of mobile pick-ups – parking in assigned spots and staff sporting N-95 masks coming out to load up shoppers’ …
MiniLED-lit TVs Overtaking OLEDs In Premium Display Market: DSCC Research September 3, 2024 by Super User TVs and commercial flat panel displays are different things, but much of the technology and manufacturing are the same, so it’s interesting and instructive to see who and what is gaining in global TV sales. Research and events company DSCC’s latest update of its Quarterly Advanced TV Shipment and Forecast Report (paywalled, you need a …
Taiwan’s HANNspree Starts Marketing Energy-Sipping Reflective “ecoVISION Paper Displays” August 30, 2024 by Super User Taiwan-based flat panel display manufacturer HannStar, through its HANNspree division, has started advance marketing on what it calls an ecoVISION Paper Display – a reflective digital display that consumes up to 80% less power than traditional LED-backlit display panels. There are versions for e-readers and specialty monitors, but also a pair that have digital signage …
