IAB Seeking Comments On Proposed Standards And Guidelines For In-Store Retail Media September 23, 2024 by Super User As happens, the relatively new and very buzzy retail media networks sector has some untamed, Wild West characteristics about it that could use some standards and guidelines, and the US-based Interactive Advertising Bureau and its European entity have released the first industry definitions and measurement standards for in-store retail media. Retail media networks (RMNs) as …
Look Ma, No Dongles! Screenshare Tech Firm Airtame Adds Virtual Version That Includes Digital Signage Platform September 20, 2024 by Super User A Danish company called Airtame has been making and marketing hardware dongles with supporting software that enables hybrid conferencing, screen sharing and basic workplace-focused digital signage. Now Airtame has started marketing a Virtual Airtame solution that takes the dongle out of the hardware mix, making it possible to do that stuff using a dedicated app. …
Captivate Partners With AdTech Firm Adelaide To Assess “Media Quality” Of High-Rise DOOH Audiences September 20, 2024 by Super User The dominant media operator of DOOH screens in North American office tower elevators has done a partnership to use technology and methodology called “attention metrics” to give advertisers more insights into what happens when the steel doors open and people pile in. Captivate has a strategic partnership with another NYC company, Adelaide, which describes itself …
Signagelive Turns The Microphone Over To AI Bots To Talk Digital Signage, And It Sounds Credible September 19, 2024 by Super User Hat tip to Guy Campos at AV Magazine for pointing me to this … Signagelive CEO Jason Cremins, who with his CTO Marc Benson has a long history of being early adopters of emerging tech, has monkeyed around with some AI tools and come up with a podcast that is built around material from a …
Where’s The Podcasts? September 18, 2024 by Super User I normally put up Sixteen:Nine podcasts mid-week, but between recording snafus, interview rescheduling and taking some time off last week, there is nothing recorded and ready to air. I do have a couple of chats in the immediate works, and things should be back to a routine by next week.
Esprit Digital Now Gets To Fly King’s Flag At UK Office September 17, 2024 by Super User Congratulations to the good folks at Esprit Digital, the retail and DOOH focused specialty display company in a little town north of London. They just got a King’s Award for International Trade, adding on to the Queen’s Award for International Trade they won in the past. The award was handed out last week during a …
Swapping Posters And Backlit Logo Signs For Digital Screens In Bars Generates 30% Sales Lift For Beverage Brand September 17, 2024 by Super User NYC-based Videri has really raised its profile in the last couple of years, via marketing, trade shows and hiring some well-known and respected industry vets. But it has never managed to find a way to trumpet the work it does with a “whale” client. Until now. Kinda sorta. The company is most known for its …
Trison Deepens Investment And Activity in Sports And Entertainment Venues Via Acquisition Of Digital Agency September 17, 2024 by Super User The biggest digital signage-centric integrator in Europe has indicated in recent years that it was making a push into sports and entertainment venues, where there are digital screens of all types, sizes and rationales, and Trison has now made a deeper commitment to that with the acquisition of another Spanish company that specializes in fan …
ITESMEDIA, Teleste Forge Strategic Partnership Aimed At Optimizing Passenger Information For Public Transport Systems September 16, 2024 by Super User The Montreal-area software and solutions firm ITESMEDIA has developed an interesting technical partnership with a Finnish company that streamlines information-sharing on public transport systems. The strategic partnership with Teleste is built around a solution called the Teleste Hub, which runs on on ITEStransit software platform. Teleste Hub, says PR, helps transport operators improve the passengers’ …
Hair Styling Tool Brand GHD Uses Lift-and-Learn Solution Powered By Bluefin, Nexmosphere Tech September 16, 2024 by Super User Retail-centric all-in-one display company Bluefin has an interesting case study online about helping a manufacturer get noticed in store, and thinking through the fine details to make the screens effective. Manufacturer GHD makes hair styling tools and competes in a many-many billions market for things that dry, curl or straighten hair, and the company decided …
