STRATACACHE Launches Latin-American Business Unit In Mexico City October 14, 2017 by Super User STRATACACHE has opened up a new business unit, based in Mexico City, that’s focused on servicing the Latin American (LATAM) and Caribbean markets. STRATA LATAM is more than just a remote sales office – with the unit having its own GM and VP Business Development for the region. Says a press release: Principal segments of focus – under …
Toronto LED Twin Ad Boards Get Implant To Make One Giant Display October 13, 2017 by Super User The big digital media tower outside of Toronto Eaton Centre is getting a little cosmetic work done – an implant, basically – to make it the largest digital OOH display in Canada. The tower outside the downtown shopping mall and adjacent to Yonge Dundas Square (a more modest version of Times Square) has a pair …
16:9 Projects Podcast: The Minnesota Vikings’ Digital Experience At U.S. Bank Stadium October 13, 2017 by Danica Trapara Personalized RFID check-in, transparent OLED, a 30-foot projection screen and virtual reality. That’s just some of what the Minnesota Vikings put in place as the NFL team moved into its new U.S. Bank Stadium in 2016. The Vikings worked with Dimensional Innovations to create this space for fans, which allows users to catch a pass …
Whole Facade Of Heathrow Superdry Shop Is LED October 12, 2017 by Super User I don’t think I’ve seen anything quite like this – a store facade in a shopping mall that is all LED, front and sides. This is the new Superdry shop at London Heathrow terminal 3 – so it’s airport retail. Only information I have is that it opened in July and is “doing well,” reports …
Toronto’s New Air Jordan Store Includes Projections, Fine Pitch Interactive LED Walls October 11, 2017 by Super User This is the new Air Jordan location on Toronto’s Yonge Street – a three-level retail space that uses fine-pitch LED video walls and window projections. The store has an underground kids-only concourse and an upper athletic training facility, as well as a main, street-level retail space. To immerse guests on every floor, Nike hired local …
L Squared Wins Deal To Take Over, Expand Canada Post Retail Digital Signage Network October 11, 2017 by Super User Toronto-area solutions provider L Squared Digital Signage appears to have the OK now to talk about a deal to supply a digital signage program for Canada Post Corporation. The contract was awarded earlier this year and has since deployed to more than 400 retail locations across Canada, including new Canada Post concept stores. L Squared’s runs its …
Sixteen:Nine Podcasts – Mark Boidman, Peter J Solomon Company October 11, 2017 by Super User If you want to get a sense of what’s really going on with the digital out of home media business and the technology ecosystem that feeds into it, you need to pay attention to Mark Boidman. That’s his gig – looking at the opportunities and risks of the business, as a partner running the marketing …
Car Grilles Scanned In Real-Time For Targeted Digital OOH Film Promo October 10, 2017 by Super User The video is almost as silly and overdone as a Michael Bay movie, but if you can put up with all the extraneous stuff you will see how Lamar used vehicle recognition technology to promote the latest Transformers movie this summer. To promote the release of Transformers: The Last Knight, ahead of its nationwide release in …
Projects: IKEA’s New Sheffield Store Includes Tidy Digital Menu And Promo System October 10, 2017 by Super User This is the tidy set of menu displays IKEA has at its food service counter in the newly opened store in Sheffield, UK. The displays were put in by Beaver Group and run that solutions provider’s “signage.ninja” software, which I THINK is a front-end gateway with Scala under the hood. Continuing the nationwide rollout with …
LG Plants OLED Palm Tree At Dubai’s GITEX Trade Show October 10, 2017 by Super User LG is using flexible OLED displays – made into a digital palm tree – as the centerpiece of its stand at the annual GITEX consumer electronics trade show and conference this week in Dubai. The OLEDs are open frame (no rigid borders) so they can flex concave or convex. The company has also been heavily …
