Audi’s Digital OOH Campaign In UK Matches Billboard Ads To Road Conditions October 19, 2017 by Super User This is an interesting twist on using APIs and public data to serve up contextually relevant digital OOH ads on roadside displays – matching conditions to the assistive technology an automaker offers to deal with those conditions. Created by BBH and produced by Grand Visual, the UK campaign for Audi that’s now active uses traffic, …
London Creative Shop Opens Deep Black, OLED-Filled Showroom October 19, 2017 by Super User This the new showroom of the London creative studio Projection Artworks, which includes several LG OLED displays. There’s nothing all that exciting about companies have showrooms, but I note this because of the smart decision to place the OLEDs on a piano black wall. OLED has its issues – like image retention, operating life and …
Digital Signage Awards Entry Deadline is Oct. 31st October 18, 2017 by Super User A reminder that entries close at the end of the month for the Digital Signage Awards, a global contest that sifts through and singles out the best work across a bunch of varied categories. Sixteen:Nine is media sponsor/partner in the awards, which are organized and managed by a UK company. As noted in the past, I’m …
Grocer Uses Dynamic Data To Manage Mass Content Updates On Digital Signage Network October 18, 2017 by Super User Here’s a simple but effective example of using data to handle what would otherwise by a nightmare job is done by one person running a digital signage network. The Quebec supermarket chain IGA is running a daily contest at its roughly 300 stores that gives away prizes and announces the winner on screens inside the stores, with …
The New Guinness Brewing Floor Experience In Dublin Looks Amazing October 18, 2017 by Super User Via Retail Design Blog Diageo hired the creative shop Love to design a new brewing floor experience at the storehouse of the famed Guinness brewery in Dublin, Ireland. The tasting at the end is worth the trip alone, but the new visitor experience looks pretty amazing, using video walls, display clusters and some interactive tablet …
Christie Partners With MVP, Times Square On Interactive Digital OOH Network In Cinema October 18, 2017 by Super User The digital OOH media wing of projector and display manufacturer Christie – Christie Experiential Network (CEN) – has announced a partnership with a pair of interactive and field marketing companies to create what it touts as the largest interactive digital OOH network in North America. The interactive part is the major-major qualifier on that statement, …
Sixteen:Nine Podcasts: Yahav Ran, Synect Media October 18, 2017 by Super User When I get asked about digital signage installations that I think really have it together, I tend to talk about Microsoft’s retail stores, and more recently, the crazy one by many 100s video wall at the check-in counters at Orlando’s airport. Turns out both projects were pulled together by Synect Media, a Seattle-area agency that …
UK Firm Touts The Fairest Of All Magic Mirrors October 17, 2017 by Super User Probably like most people, I tend to think a mirror is a mirror, and more particularly as a digital signage guy, I assumed a mirror display is just a display with any old mirror glass bonded to the face of the LCD. Well, yes and no. Turns out there’s a lot to mirrors. A UK …
US Supreme Court Denies Appeal By Anti-Billboard Non-Profit October 16, 2017 by Super User A four-year legal fight over digital billboards that went all the way to the US Supreme Court ended today, with that country’s highest court denying an appeal by the non-profit group Scenic America, which fights what it considers billboard blight. Scenic America doesn’t have a statement out, as yet, but the Outdoor Advertising Association of …
Amazing 3D LED, Without Any Moving Parts October 16, 2017 by Super User There are a bunch of great observations, pro and con, on this post about the Coca-Cola mechanical LED spectacular in Times Square – with some noting that the fact that people are talking about it means it has had the desired effect, while others have said it must be a technical nightmare to manage, and …
