Polish DOOH Network Sees Traffic, Engagement Bumps By Using Computer Vision To Trigger Ads September 5, 2019 by Super User A Polish media company is touting an interesting use of triggered content from AI-driven audience analytics that boosted foot traffic and social media engagement for a special event at a Warsaw mall. By triggering targeted content only when pedestrians outside the mall were waiting for a crossing signal at a specific intersection, and when motorists …
ANC Debuts VERSA-tile Portable LED Posters For Event Marketing September 4, 2019 by Super User The digital signage and entertainment venue solutions provider ANC has come up with an interesting approach to temporary rental displays – a direct-view LED poster that can be doubled in height or tiled with matching units to make a video wall. VERSA is a free-standing unit that ships in the sorts of rugged roller cases …
AV Integrator Giant Diversified Gets Canadian Foothold By Acquiring Advanced September 4, 2019 by Super User NJ-based Diversified, arguably the fastest growing AV/IT integrator in the US, has bought its way into the Canadian market through the acquisition of Toronto-based Advanced Presentation Products. Advanced specializes in audio visual communications solutions, service and support for enterprise, government and education clients across the country. “When we recently partnered with Advanced on a complex …
BrightSign’s Jeff Hastings On How His Little Purple Boxes Have Become Their Own Hardware Category September 4, 2019 by Super User I’ve done a podcast interview with Jeff Hastings in the past, but there’s a lot going on with BrightSign and it was time for a catch-up with the CEO. BrightSign will ship about 300,000 little purple digital signage players this year, at a clip of something like 1,200 units a day. The players have become …
NowSignage Announces Secure Integration With Power BI’s Visualized Data Toolset September 3, 2019 by Super User Manchester, UK-based digital signage CMS provider NowSignage has announced a full integration with Microsoft’s Power BI product – a business analytics tool set popular in business environments. The company says its integration is an industry-first, but five seconds on Google reveals several companies have some degree of integration with things like visualized data widgets. NowSignage …
Touch Taiwan Final Impressions August 30, 2019 by Super User Heading home, yay, after almost seven days in Taipei for the Touch Taiwan trade show. When I was out south of Taipei in a city called Hsinchu, my car went past Taiwan Semiconductor, which has a plant footprint that would make automaker plants look like local gas stations. HUGE. That’s the sort of thing Taiwan …
Touch Taiwan Day 2 Impressions – More On The Challenge Of Micro LED August 30, 2019 by Super User One of the reasons I accepted the invitation to come to Taipei for Touch Taiwan – the other one being soup dumplings – was a chance to invest some time talking to manufacturers and getting an update on where LED display technology is at. While China is without a doubt the epicenter of direct view …
Day One Impressions From Touch Taiwan – Mini And Micro LED On Rise August 28, 2019 by Super User Well this was going to be a pain in the butt, I thought, as I went through airport-level security screening to get into the exhibit hall Wednesday for the first day of Touch Taiwan. There were scanners and bag checkers and line-ups. Then I realized Tsai Ing-wen, Taiwan’s president, was at the opening of the …
Dan Baker Of AVI Systems On What It Takes To Get A Digital Signage Project Properly Planned August 28, 2019 by Super User If you are on the solutions side of the digital signage business, you have likely, at some point, had to open up and look over an RFP document from an end-user, quietly praying it won’t be too onerous and/or stupid. A lot of digital signage RFPs still – in 2019 – lead with technology, going …
Spectrio Acquires In-Store Interactive Digital Signage Firm VS Networks August 27, 2019 by Super User The US-based in-store marketing solutions firm Spectrio has acquired/merged with VS Networks, a Chicago company that appears to do digital signage and interactive screens for brands in retail environments, like hardware stores. Spectrio says the deal means it now powers more than 50,000 screens that drive in-store sales and create engaging customer experiences. Says a …
