Liu Jo Logs 19M Impressions in Pan-European Programmatic DooH Campaign December 17, 2025 by John Berkovich Italian fashion brand Liu Jo has completed a multi-country digital out-of-home campaign across Europe, reporting more than 19 million impressions and a 25-point increase in brand consideration, alongside measurable store traffic in Spain. The campaign launched in Italy and expanded into Spain and Germany using a single programmatic buying setup handled by media agency Outsight …
Before You Ring The Sales Bell On A Sales Order, Make Sure You’re Not Really Sounding A Fraud Alarm December 16, 2025 by Super User Suppose you handled inside sales for a pro display manufacturer and a purchase order from a major university’s procurement team showed up in your email inbox for a six figure deal involving a couple of all-in-one LED displays. Happy days! Time to ring the sales bell and a round of high fives. But there may …
Red Dot Digital Media Builds Interactive Vertical Jump System for AIM Sports Group’s New AIM+ Platform December 16, 2025 by John Berkovich Red Dot Digital Media has developed a new interactive system that digitizes how athletes measure their vertical jump, debuting at AIM Sports Group’s SoCal (Southern California) Cup Showcase boys’ volleyball tournament. The activation is part of Aim’s newly launched Aim+ digital platform, which uses AI to generate player analytics and performance insights. The system replaces …
OoH Revenue Hits $2.13 billion in Q3 in the US, Even as Global Signs of Softening Persist December 12, 2025 by John Berkovich Out-of-home advertising revenue increased 4.5 percent in the third quarter of 2025 to US$2.13 billion, according to figures reported by the Out of Home Advertising Association of America (OAAA). That outpaced the modest year-to-year gains seen in some major global OoH markets, where leading media owners recently signaled softness in Q3 results. Year-to-date US OoH …
Viral “Tidal Wave” Video Highlights New Era for Immersive Digital Signage December 12, 2025 by John Berkovich A video promoting Disney’s Percy Jackson and the Olympians, showing waves and fog pouring from a giant billboard, has gone viral, but beyond the immediate shock value, it shows the growing potential of creative, tech-driven digital signage and immersive external displays. This isn’t just a stunt; it could represent how brands and public venues are …
Samsung Takes Over Buenos Aires ‘Times Square’ With Synchronized pDooH Launch for Vision AI TVs December 11, 2025 by John Berkovich Samsung pulled off a high-impact digital takeover in downtown Buenos Aires to launch its new Vision AI television line, using Taggify’s programmatic platform and creative from Publicis Groupe to dominate one of Argentina’s busiest urban corridors. For one continuous hour, 11 premium LED screens and street-level displays surrounding the Obelisco – an area often called …
Puttshack Minneapolis Standardizes on Savi Platform for AV, Lighting, and Digital Signage December 10, 2025 by John Berkovich Puttshack’s newest U.S. venue in Minneapolis, USA, recently opened with a unified AV, lighting, and digital signage backbone built entirely on the Savi platform. The 1,700-square-meter (19,000-square-foot) mini-golf and entertainment space uses Savi’s Qoralux low-voltage lighting, along with the company’s control and digital signage environment, creating a single system to manage every display, speaker, and …
ISE 2026: Philips Introduces New Stretch 3150 Display With Ultra-Wide Format December 9, 2025 by John Berkovich PPDS has expanded its digital signage lineup with the launch of the Philips Stretch 3150, an ultra-wide 32:9 display designed for creative installations where space is limited but visibility and reliability are essential. The 37-inch, 1920×540 display succeeds the original S-Line model introduced in 2022, bringing higher performance, a refreshed design, and Android 13 System-on-Chip …
AVI-SPL Plans Unified Operating Model for Europe Under Newly Appointed Regional Leader December 8, 2025 by John Berkovich AVI-SPL is rolling out a single operating and leadership structure across Europe, aiming to simplify engagement for enterprise customers and speed up the delivery of workplace technology services. The changes unify all European markets under a single strategic direction, led by Michael Kellaway, who has been appointed Managing Director for Europe. Kellaway previously oversaw the …
German DooH Firm Adds Automated Weather Targeting for Real-Time Campaign Delivery December 5, 2025 by John Berkovich Berlin-based Framen has added automated Weather Targeting to its Ads Manager platform, enabling advertisers to trigger campaigns based on live weather conditions across its full indoor screen network. The upgrade standardizes a capability that previously required custom setups, allowing brands to set temperature ranges and select specific conditions such as clear skies, rain, snow, wind, …
