E Ink's capabilities (and possibilities) continue to grow May 4, 2011 by Super UserWith LCD technology costs so low and its use so pervasive, the demand for electronic ink in advertising and marketing would seem to be diminished. But it will all come down to cost and capabilities/limitations. New tests of E Ink, as relayed on Engadget, certainly show some promise for applications where LCDs just won’t be …
Alpha Video opens ready-to-serve content store May 4, 2011 by Super UserWe’re starting to see more content suppliers create original or re-purpose existing material to sell and re-sell across the sector. The latest is Twin Cities-based Alpha Video Creative, which has announced an online store where integrators and network operators can go to buy “soft” content to fill out their playlists. The material includes packs of …
Italian virtual drapes aimed at interactive retailing May 4, 2011 by Super UserI’ve been trading emails for the last few days with Massimo Barbieri, the sales and marketing director for an Italian software firm, Hypersoft, that does some really interesting custom work for interactive retail stations. He got me interested by sending me a link to a drapes and curtains simulator that would allow a sales person, …
QR Codes at POS drive 16K daily deals coupons in two weeks April 29, 2011 by Super User On the heels of the RMG Networks announcements with BlueBite and Groupon yesterday in San Francisco comes word of a network that’s had hundreds of units in the field for the last few months linking digital signage POS screens with QR codes and Groupon-like daily deals. The Counter Connection service has been around for several …
New Lexus hybrid jumps from old LA hotel walls April 28, 2011 by Super UserHere’s video from the recent Earth Day (well, night in this case) promotional launch for the new CT 200h hybrid. Pearl Media used the old Hollywood Roosevelt Hotel as its canvas, and transformed the building into a live,8,000 sq. ft. 3D building projection. Using long-throw projectors, lighting, sound, shadows and animation mapped to the contours …
Putting the social buzz in venues by going big April 26, 2011 by Super UserThink about a college campus student center, the main concourse intersections of a mall, or the prime entry area of a mall – and the idea of making the buzz – the social stream of what people are thinking and talking about – the primary element of the visual landscape in those settings. When shoppers …
Sears Canada using Skype video and screens to drive fashion buying April 22, 2011 by Super UserSears Canada, reports the Globe and Mail newspaper, has started adding 56-inch Samsung LED-backlit display screens into 10 of its stores to allow shoppers to try on fashions and model them for friends or family, using Skype video calls. The move is part of the department store’s digital efforts to get adults younger than 45-years-old …
If you develop content in the digital signage sector, read this stuff! And yes, that's an order. April 20, 2011 by Super UserIf you have been involved in this sector for any length of time, you probably already know about Bill Gerba, the CEO of the software firm Wirespring and one of the truly smart people in this business. While some folks have built a name for themselves by grabbing any microphone in reach, Gerba has pretty …
Digital OOH Forum: The method behind Target's interactive gaming area April 14, 2011 by Super UserTrevor Kaufman, the CEO of interactive firm Possible Worldwide, had a really interesting session at the MediaPost Digital OOH forum in New York on how his firm used web design ideas and a lot of methodical R&D to come up with a better way of selling gaming console releases in Target. What they came up …
