Toys R Us Tests Interactive Screens, Digital Endcaps In Vancouver Concept Store July 26, 2017 by Dave Haynes Toronto-based Cineplex Digital Media is working Toys “R” Us on a new digital store concept that blends digital endcaps, interactive look-up screens and point of sale kiosks. The concept is being tested at a store in the greater Vancouver area. “Our Langley store is the evolution of our digital future,” says Clint Gaudry, Vice President, Marketing & Store …
Projects: Selfridge’s Takes Its Staff Communications Digital July 20, 2017 by Dave Haynes This is a look inside how digital signage is being used for internal communications by iconic UK retailer Selfridges. AV integrator AVMI has put a high-impact LED wall at the London offices’ “Team Tunnel” and a network of over 30 Samsung Smart Signage screens at Selfridges office and retail locations in Manchester, Birmingham, Leicester and London. …
Kiwi C-Store Chain’s Digital Signage Screens Drive Triple-Digit Sales July 18, 2017 by Dave Haynes Sales lift stories tend to be hard to come by from retailers and brands using digital signage, often because they’re not overly motivated to tell competitors what’s working. But here’s a short case study out of New Zealand about screens in the forecourts and inside New Zealand BP gas stations and c-stores. BP New Zealand …
If Retail Is Your Digital Signage Vertical, The Numbers Aren’t Looking Great June 5, 2017 by Dave Haynes When I ask digital signage solutions providers about the verticals they chase, most will mention retail, but few say that’s where they are highly-focused. Good thing, given that the scale of retail is not tipping the right way. A Business Insider story notes Credit Suisse research work that suggests retailers are closing stores in the …
Canada’s PharmaChoice Rolls Out Advice For Life Digital Signage Network In Stores May 29, 2017 by Dave Haynes Canada’s second-largest independent pharmacy banner PharmaChoice is going ahead with plans for a national rollout of an in-store digital signage network, branded as the Advice for Life Network. The screens are primarily in place to deliver a mix of PharmaChoice-sponsored healthy tips for their customers, and local content specific to each location. There will also …
Projects: Mall’s Center Court Tree Gets LCD Display Ornaments May 23, 2017 by Dave Haynes Not really sure what I think of this … Certainly gets points for being different. But a bunch of LCDs dangling like Christmas ornaments around a living ficus tree in the middle of a mall, I dunno … This is the set-up, launched I think in 2014, at the Louis Joliet Mall in way suburban Chicago. The tree is surrounded …
Sixteen:Nine Podcasts: Lee Summers, CEO of Reflect May 10, 2017 by Dave Haynes Lee Summers is only a few months into his job as CEO of Reflect, but neither the industry or the company were unfamiliar when he took over at the company’s Dallas head office earlier this year. In an unusual twist, he’d been on the other side of the table, as one of Reflect’s highest profile …
Projects: Digital Signage A Big Part Of London Whitechapel Diner’s Facelift May 4, 2017 by Dave Haynes My first reaction to a “£500,000 interior design investment” in a London dessert diner, based on the supplied photos, is wondering why they couldn’t have put just a little of that big budget into level tables. The poor woman’s food might slide right off if she doesn’t keep a fork firmly in place. But … …
Reflect Adds AdLogic In-House Retail Ad Planning Platform April 4, 2017 by Dave Haynes One of the slightly curious things I learned last week at DSE was Reflect – which I totally think of as a retail-centric digital signage CMS – introducing an advertising platform. My first reaction was: “Huh?” Between Ayuda and BroadSign, and a handful of others out there, that turf is well-covered. Then there are the …
Stratacache Acquires 3,500 Screen C-Store Network from Verifone March 28, 2017 by Dave Haynes STRATACACHE has formally announced the acquisition made back in December of a 3,500 screen shopper marketing network in convenience stores called LIFT, picking it up from the electronic payments company Verifone. LIFT will roll up into PRN, the retail media company STRATACACHE also acquired in 2015. There is a long, sad history of now-dead companies that …
