The Digital QSR Future Is Now … But Ya Gotta Like Quinoa August 31, 2015 by Super User A new San Francisco eatery called Eatsa has gone as far as I have ever seen integrating digital into its customer experience – actually removing visible staffing from the mix. Ordering is all done by tablets, payment is all by plastic, a big video wall promotes the overall product and lets customers know order status, and …
Original Community Content Focus of New LA Digital OOH Network August 31, 2015 by Super User A Southern California video production company has taken over programming screens in McDonald’s locations throughout Los Angeles, driving a digital OOH network that tries a very different spin on dining area screen networks. The big difference with America’s Community Network is programming that is predominantly original and all focused on the people, places and character of …
New ComQi Paper Looks At Signage ROI Behind The QSR Counter August 26, 2015 by Super User White papers and position papers on the ROI from QSR menu boards represent pretty well-covered ground, but the digital signage software firm ComQi has a pretty exhaustive piece out that goes into an area that’s received far less attention – the stuff on the other side of the menu boards. The paper – called More Than Menus: …
Projects: Uniqlo Powers Digital Selfies Using In-Store Screens & WeChat August 24, 2015 by Super User Via AdAge The Japanese apparel retailer used in-store displays to interact with the mobile app WeChat to drive its brand in a recent promotion focused on the Chinese market. AdAge reports how the brand’s “Style Your Life” campaign helped more than double its number of WeChat followers, from 400,000 when the campaign launched last year …
Projects: Book Comes To Life In Silicon Valley Mall Display August 20, 2015 by Super User Speciality display maker Volanti Displays, based just south of Silicon Valley, teamed up recently with a nearby luxe shopping mall – Westfield Valley Fair – on a very different digital window used to promote the Michael Kors fashion line. The base idea was to borrow on the set-up of a shop window, but pull it into the middle …
Apple Reported To Be Dumping iPads As In-Store Smart Signs August 19, 2015 by Super User The Apple-centric blog 9to5Mac is reporting that Apple’s impending store refresh will include a change in how it handles merchandising and product information. “With this Apple Store refresh next week,” the blog reports, “Apple will be pulling these aging iPad 2s from most of its stores. Instead of Smart Signs, Apple will begin pre-loading price …
Macy’s Testing Digital Fitting Room Service As Foil To Online Shopping August 19, 2015 by Super User Via Bloomberg A former Amazon exec’s startup is running a test in a Manhattan Beach, CA Macy’s that mashes up digital screens, mobile and some old-school warehouse ideas to rethink the shopping experience. In a nutshell, Hointer’s Whoosh program allows a retailer to focus on front of house being a real, tactile version on an …
Projects: iGotcha Serves Interactive Tennis App For Canadian Bank August 10, 2015 by Super User Customers at select National Bank of Canada branches are getting a taste of pro tennis this month, through a mobile to digital signage interactive promotion put together by Montreal’s iGotcha Media. The promo in select branches supports the bank’s sponsor of the Rogers Cup pro tennis tournament that’s on right now in Montreal and Toronto …
New IoT Density Sensor Opens Up More Possibilities For Real-Time Messaging August 3, 2015 by Super User Via Engadget If you follow tech writing, you won’t scroll too far on any site before you run into an Internet of Things piece. It’s a massive subject, but here’s an IoT gadget you can quickly get your head around, as it might apply to digital signage and digital OOH. A teeny sensor from a …
Projects: Wayfinding Stations As Art In Miami’s Aventura Mall July 10, 2015 by Super User The very upscale Aventura Mall in Miami has added a set of seven interactive directories to help shoppers find their way around the 2.7 million-square-foot facility. There’s nothing all that new about digital wayfinding in malls, but what’s distinct here are custom enclosures designed by architects, by a gloriously named Brooklyn, NY firm, Snarkitecture. …
