McDonald’s Does Multi-Year Digital Innovation Deal With Consulting Giant August 29, 2017 by Dave Haynes McDonald’s has done a multi-year deal with a couple of monster consulting companies, Capgemini Group and Publicis.Sapient, to be the QSR giant’s global IT strategic provider for restaurant and digital capabilities. The press release is a lot of buzzword bingo, back-patting blah-blah-blah but the Chicago Tribune has decoded it and reports the deal will speed up digital innovation …
Projects: Auckland Airport’s Duty-Free Adds Digital End-Caps August 25, 2017 by Dave Haynes This is the duty free at Auckland, NZ’s international airport – one of a pair of The Loop shops at the terminal equipped with some 70 screens. The system was put in by NZ-based solutions provider Hydro Media, which first did 40 digital screens into The Loop’s refurbished arrivals store last year. “This led,” says …
Here’s A Look At Subway’s New Self-Service Order Kiosks August 22, 2017 by Dave Haynes Via Linkedin Here’s a look at the new self service ordering kiosks piloted by the massive Subway QSR chain. Boston-based agency Agilitee put the program together – which enables diners to walk in and order a custom sub, as well as pay for it, as opposed to the normal routine of starting the order with a staffer …
Weed-Focused Digital OOH Network Sparks Up In Marijuana Dispensaries August 22, 2017 by Dave Haynes The digital out of home business model that sees network operators put screens in retail venues for free, making the investment back through advertising sales, has a long history of failure. But it can work, usually when the content is focused and the potential advertisers – like pharmas – have limited options to reach consumers. …
Target’s Flagship Store Remodel Includes 71-Foot Fine Pitch LED Wall August 21, 2017 by Dave Haynes Stumbled across news of Target remodelling the two-level store at the base of its head office in downtown Minneapolis, which includes a curved 71-foot wide LED screen in the upper skyway level of the entry rotunda. No real details on the tech used, what it is for and any other good stuff. It LOOKS like …
Projects: New Ford Dealer Opens With Digital Brand Halo August 18, 2017 by Dave Haynes This is a big “brand halo” LED sign suspended over the main showroom reception desk at the new LaFontaine Ford in Birch Run, Michigan – north of Flint. It’s a fine-pitch Panasonic LED that with its metal backing and struts weighs about 1,000 pounds. It is suspended using aircraft cable. The set-up was put in …
Projects: Chicago’s United Center Opens Highly Interactive Fan Store August 17, 2017 by Dave Haynes The new 10,000 sq. ft. fan store store at Chicago’s United Center – home to the NBA Bulls and NHL Blackhawks – includes several digital interactive features designed to immerse people in the culture and excitement of the teams. The Madhouse Team Store, in the United Center’s new east expansion area, is there to sell high …
Uniqlo Adds Interactive Vending Machines August 7, 2017 by Dave Haynes Japanese fast-fashion apparel retailer Uniqlo is installing a test wave of interactive vending machines in U.S. malls and airport concourses – in a move reminiscent of what Best Buy has done with gadget vending machines in airports. The vending units have a big interactive touch screen on the front and will dispense two SKUs – heat-retaining …
Dutch Lingerie Retailer Offers Sensory Experience In Flagships August 3, 2017 by Dave Haynes Scala has circulated a good case study about the work it has been doing with systems integrator partner DOBIT for the European lingerie retailer Hunkemo?ller, particularly in flagship high street stores like the one in the video. The Amsterdam-based brand has 180 stores in the Netherlands and 100 more in Belgium and Luxembourg, The set-up does …
Projects: Local UK Tourism Council Builds Digital Attractions Stand July 31, 2017 by Dave Haynes A project doesn’t need to be big and expensive to be well done and effective. Here’s a simple but well executed tourism application that adds digital to an attractions brochure rack. The borough of Pendle in the UK created a visitor information point in the café area of retailer Boundary Mill’s flagship store outlet, based …
