Projects: Lowe’s Goes Virtual To Squeeze More SKUs Into NYC Stores November 12, 2015 by Super User Commercial space is insanely expensive in Manhattan, so if a big box store wants to have a footprint in New York City it has to slim down the number of SKUs it has on hand and get creative with how products are marketed. One of the ways the DIY chain Lowe’s is doing that is …
Projects: A&W Canada Goes Digital With Menus November 9, 2015 by Super User A&W Food Services of Canada Inc, or A&W as we’re going to call them, has announced it is going digital with its menus at the roughly 850 stores across the Frozen North. The rollout has already started, running on software and services, like creative, from Cineplex Digital Networks, aka EK3. “We are extremely pleased with our …
Taggalo Mashes Up Beacons, WiFi And Video Analytics To Tell Retailers What Shoppers Are Up To November 2, 2015 by Super User The Italian/UK start-up Taggalo has launched a new gadget and service it says blends three technologies to provide retailers and brands richer insights about consumer behavior and interests in the aisles. The device combines a camera that does face pattern detection, a sensor for WiFi tracking and a Bluetooth beacon. The device spits out analytics …
Projects: Microsoft Opens Massive Flagship Store in NYC October 26, 2015 by Super User This would have cost Microsoft a couple of bucks – a massive five-level shop on 5th Avenue in New York that is, happy to see, even more about screens than the 110 other screen-heavy stores it already has operating out in the market. This one has 22,000 square feet of space, and the signature is a …
Save $200 Today On An Xlab Ticket October 20, 2015 by Super User If your work in digital signage sees you in meetings where the client or the bosses start talking about their aspirations for transforming a space, or creating an experience, you kinda sorta need to get to New York in a couple of weeks for an event called Xlab. The day-long event is organized by the Society …
Projects: Armodilo Keeps Eatsa’s Screens Good Looking And Up October 19, 2015 by Super User Remember that cool automated QSR in San Francisco that was reminiscent of a ’50s automat diner? Turns out the ordering screens come from just up the road from me in St. Jacob’s, Ontario, from the nice folks (and loyal 16:9 sponsors) at Armodilo Display Solutions. Here’s a post by Armodilo about the install at Eatsa, which …
Small Screens For Big C-Store Moments October 9, 2015 by Michael Tutton GUEST POST: Henrik Andersson, Instorescreen Thousands of convenience store owners and operators will be in Las Vegas next week for the annual NACS trade show, an event built heavily around helping these businesses find new ways to maintain and build their bottom lines. It’s also a chance for the brands and services that use the convenience …
PRN Back In, IZ-ON Out, In Wake Of Stratacache Acquisition October 8, 2015 by Super User The PRN brand is back in the wake of the acquisition of the shopper marketing firm by STRATACACHE. That means the team based in San Francisco will toss out its IZ-ON Media business cards and letterhead and once again use the PRN handle, which was and maybe still is short for Premier Retail Networks. “The acquisition …
Breaking Through The Retail Kaleidoscope September 21, 2015 by Michael Tutton GUEST POST: Henrik Andersson, Instorescreen How do consumer brands get noticed in retail, when consumers walk in and see a kaleidoscope of competing visual cues? The big brands do what’s needed to get the prime visual real estate, and the rest do what they can in packaging and visuals to break through the visual clutter, …
Projects: Rockwell Puts Its Merchandising Screens On Rollers September 11, 2015 by Super User Here’s an interesting digital merchandising set-up I bumped into at my local Canadian Tire store – a big dedicated store within a store zone for the power tool maker Rockwell. What caught my eye were screens on both sides that were set up on roller tracks, so that they could be pulled left or right …
