Cineplex Wins Digital Menu Boards Deal For European Subway Shops September 19, 2018 by Dave Haynes Toronto-based Cineplex Digital Media (aka CDM) has been engaged by the European wing of Subway to “design, deploy, support and operate a network of digital menu boards at Subway locations across Europe.” The digital signage wing of Cineplex, the dominant movie chain in Canada, is providing strategic creative content, consulting services and marketing initiatives to Subway, …
Custom Digital Art Floods LED-filled Barcelona Mall To Drive Experience September 19, 2018 by Dave Haynes I’ve consulted with shopping mall groups, and they often talk about their aspiration to use digital to create memorable experiences. A lot of what I have seen done in malls is not all that memorable, and ultimately driven more by getting incremental ad dollars from big screens on walls. But sometimes you bump into projects …
Grocer Lets Shoppers Order Fresh Veg Off Kiosk, From On-Premise Roof Garden September 12, 2018 by Dave Haynes There is endless talk in this business about connecting digital signage to customer experience, but it’s not that often that I see initiatives that get beyond those customers seeing something or other on screens. This is different. A grocer in suburban Montreal, Quebec used a touchscreen and live-cam feed from a rooftop garden to let …
Transparent LEDs And Interactive Walls At Nissan’s Amazing Ginza Experience Center September 6, 2018 by Dave Haynes This is really something – the Nissan Crossing experience center in Tokyo’s famed Ginza shopping district. The center has mostly been around since 1963, but was brought back and fully re-energized a couple of years ago, using a lot of technology. The feature car turntable at the base has LED strips on the circular glass …
Why Big Retailers Like Whole Foods Are Deploying Digital Endcaps And Shelf-Edge Displays September 5, 2018 by Dave Haynes Retail is one of the most-chased vertical markets in all of digital signage, but if you ask people who really know this tech, but also really know retail, they’ll tell you they’ve rarely seen it done well, or right. I tend to agree, and sometimes its not the whiz-bang flashy stuff that makes a difference, …
High Street Releases First Free Quarterly Report On What’s Hot (And Not) In Retail Tech August 27, 2018 by Dave Haynes The folks over at the boutique retail tech and experience consultancy HighStreet Collective have launched what will be a quarterly report measuring the top 12 technologies that are currently being used in brick and mortar retail – showing what’s getting some traction and what’s just not happening. It shows, not surprisingly, mobile and frictionless payment …
Mega-Mall’s Digital Directories Reduce Search Times From Minutes To Seconds August 27, 2018 by Dave Haynes Metrics on digital signage projects aren’t always that easy to find – sometimes, I think, because the results are shrug-worthy – but here’s an example of interactive directories going into a mega-mall and making a tangible difference in how people find their way around. The Mall of America in Minneapolis put in more than 100 …
Huge LED Wall Fills Window At Polo Ralph Lauren US Open Tennis Store August 27, 2018 by Dave Haynes The US Open starts today in greater New York City, and what’s also opened is a tennis-focused Polo Ralph Lauren store on the grounds of the USTA Billie Jean King National Tennis Center. Integrator Media Services Worldwide has installed a two-storey high direct view LED in the main window of the store. This would be …
Big Video Walls Help Market Mercedes Lux Cars In Pop-up Mall Dealerships August 13, 2018 by Dave Haynes This is a shot from one of a pair of Mercedes Benz pop-up stores set up for two months this summer in high-end shopping malls in Miami and Chicago – using some 60 displays in each to create some visual interest and excitement in relatively small footprint spaces. The digital signage aspect of the stores …
Why Remove Items From A Digital Menu With Software, When Electrical Tape Will Do? August 10, 2018 by Dave Haynes Spotted by a reader, at a McCafe in central NYC. Some things evidently aren’t available on the menu, so instead of someone going into the software to make changes, a staffer has covered up that information with electrical tape. Thought it was just the stuff on the top right of the display and then noticed …
