The US Open starts today in greater New York City, and what’s also opened is a tennis-focused Polo Ralph Lauren store on the grounds of the USTA Billie Jean King National Tennis Center.
Integrator Media Services Worldwide has installed a two-storey high direct view LED in the main window of the store. This would be a pop-up store, as foot traffic at the facility is huge during the tournament, but the place is pretty quiet through much of the year.
I like the approach of using the wall as a backdrop for mannequins.
No word on what display tech used here.