How To Make Your Digital Communications More Effective Using Dynamic Data February 23, 2021 by sixteenninewpadmin GUEST POST: Jørn Olsen, ProntoTV Making something more effective means that there is a problem/issue that needs to be solved. When you have a clear purpose, it is possible to start exploring the world of possibilities with dynamic data. Dynamic digital signage is when real-time insights and live data are incorporated into digital content. Instead of pre-rendered video, …
NW Spain Mall Filled With Experiential Visuals, Inc. Indoor Projection Mapping February 17, 2021 by Super User This is the As Cancelas shopping mall in A Coruña, a major city up in the northwest corner of Spain. It is also home to one of the bigger AV integrators in Europe – Trison. That company, and its French creative arm NECSUM, are behind some great digital signage and projection mapping work in the …
Vancouver Moose Knuckles Flagship Gets First Canadian Transparent LED Window February 11, 2021 by Super User The flagship location of the Canadian outerwear brand Moose Knuckles – a shop in Pacific Centre mall in downtown Vancouver – has what is touted as the first use in Canada of LG’s 14mm transparent LED film. The film has been applied to the storefront glass in the mall, facing out to passing shoppers. A …
Shenzhen’s LP Display Marketing DV-LED Posters Hardened Against Damage, Abuse February 5, 2021 by Super User Email pitches come in day and night from lesser known Chinese DV-LED display manufacturers, showing me their versions of displays and infrastructure. I look at them, but it’s rare when there’s anything new to write about. And really, most of the people e-mailing seem to want me to batch-order product. Press is secondary. But there …
Austrian Shoe Outlet Gets Beyond The Rectangle With Interesting Video Wall February 4, 2021 by Super User This is a really nice outlet shoe store in Feldkirchen, Austria that has an interesting mosaic video wall at the checkout and service area, and works other displays into the store fixtures. Designed by umdasch Store Makers, the legero united “shoemakers outlet” puts four brands – legero, superfit, VIOS and Think! – under one new …
inLighten’s Orbit Puts Multiple Promos On Screen At Once; Then Makes It Interactive January 29, 2021 by Super User Stumbled across this interesting retail application by the upstate New York digital signage CMS and solutions firm inLighten. It’s very reminiscent of the wave of social media visualizations from a few years ago that scraped Twitter, Facebook, Instagram and Pinterest feeds to put various posts on to a digital canvas, and give them a little …
Video: How A Dutch Butcher Uses Queue Mgmt Software, Screens To Handle Customers January 27, 2021 by Super User I was on a call yesterday talking about how some of the most interesting work we’ve seen lately in digital signage probably looks pretty boring to people outside the industry – notably the use of queue management software for safer shopping. This is a really good video – albeit Dutch with English subtitles – showing …
Austrian Bank Uses Abstract LED Arrays, Inside And Out, To Drive Customer Experience January 22, 2021 by Super User This is a nice indoor and outdoor LED set-up at by the Austrian bank Raiffeisenlandesbank, in Vienna. A half-round vertical stack over the entry is peppered with LED tiles in abstract array, and that theme carries inside the street-level glass windows, where there are more LEDs in equally unstructured patterns. The Austrian CMS software firm …
Get A Useful Video Glimpse Inside Ray-Ban Flagship In NYC January 19, 2021 by Super User Here’s a great example of how you don’t need a camera, lights and sound crew to produce a useful video about a digital signage project. This is Samsung’s Parrish Chapman, who I think leads the retail sector for the company’s pro display division in the U.S., walking and talking his way through the Ray-Ban sunglasses …
UltraSense Shows Interactive Sensors That Can Hide In Merchandising Fixture Material January 12, 2021 by Super User It is taking forever, but at some point we will all go back to a new version of normal retailing and other routine, day-to-day activities. That will also mean a return of interesting in simple but effective things like interactive merchandising. A Silicon Valley startup, UltraSense Systems, is a CES 2021 virtual exhibitor this week, …
