Parisian Mall’s LED Set-up Offers Visual Domination For Marketers January 19, 2022 by Super User I’d put this in the oldie but goodie category of posts – an LED-lined shopping mall atrium in suburban Paris. I came across a domination campaign being done in Westfield’s Les 4 Temps mall and thought it was very impressive in terms of scale and managing to be visually unavoidable, without being crass about it. …
The Normally Big NRF Retail Show Is Happening In New York, And Appears To Doing OK January 17, 2022 by Super User Much of the attention as we have shifted into the new year and trade show season was focused on CES in Las Vegas, but that event is mainly about consumer technology. The tech-centric National Retail Federation show in New York is very arguably more relevant to the digital signage ecosystem, and it opened its exhibit …
Israel’s Most Popular Playhouse Using Street-Level Window Screens To Drive Awareness, Ticket Sales January 13, 2022 by Super User Putting screens in full-length windows that face the street can present a bunch of technical challenges – the biggest ones handling glare and heat build-up from the sun. But there’s also a big challenge in making the screen infrastructure tidy and like it all belongs there. This is the ground-level lobby of the new home …
DOOH Network Targeting US Grocery Shoppers Adds 4,000 Screens In US Northeast January 13, 2022 by Super User The advertising screens in the grocery checkout lane thing has been around 20 years or more, and never seemingly had a lot of success … but an Austin, Texas start-up called Grocery TV appears to be getting traction. The company has announced a deal to add some 4,000 displays in a series of northeast US …
Three-Sided LED Column Is Towering Centerpiece In Chilean Flagship Store January 3, 2022 by Super User The visual centerpiece of the Santiago, Chile flagship store for retailer Falabella is a more than 16 meter tall, three-sided fine pitch LED column with a wide assortment of custom creative designed much more to deliver experience than sell stuff. The column is in a central plaza, surrounded by up/down escalators, and it may (or …
Beauty Brand’s New Andorran Concept Store Uses LED Columns As main Design Feature, Inside And Outside December 28, 2021 by Super User This is definitely one of the nicer applications of transparent LED technology I’ve seen applied to retail – a concept store for a beauty brand in Andorra. The digital experience side of the Julia Onix store was pulled together by the Barcelona-based creative technology shop Instronic, and uses semi-transparent mesh LED as the main feature …
This Edinburgh Krispy Kreme Has A Doughnut Hole Right In Its Window Video Display December 14, 2021 by Super User This is an interesting application of an LED video display built into the window of a Krispy Kreme shop in an Edinburgh, Scotland urban shopping mall – with three-dimensional creative built around the doughnut hole in the LED wall. The doughnut shop, says software provider embed signage in a YouTube feature, “is a modern take …
UAE Mega-Mall Adds Illusion-Driven Experiential LED Display In Central Plaza December 14, 2021 by Super User The first wave of anamorphic illusions on LED displays seemed to almost exclusively be associated with booked advertising on media company billboards, with a sprinkling of public art initiatives here and there. Now we’re starting to see these visual tricks – also referred to as forced perspective illusions – showing up as attractions and experiential …
Swedish Solutions Provider Visual Art Wins Deal For 15,000 Screens For Finn Retail Group December 13, 2021 by Super User Digital signage has matured through the years to a state that networks announced with 1,000s of screens is no longer big, encouraging news, but I still think it’s a pretty big deal to get word of a screen network that would hit 1,500 stores and have some 15,000 displays. The Swedish solutions provider Visual Art …
BrightSign, Four Winds Take Over 1,000 End-Point Screen Network For Big Plumbing Supplier December 10, 2021 by Super User BrightSign and Four Winds Interactive have released details on what would have been a very nice swap-out win for the two companies – updating roughly 1,000 end-points across the wide U.S. network of a big wholesaler of commercial and residential plumbing supplies. A case study brief on the deal suggests the supplier – Ferguson – …
