Fashion Icons Use LED Column As Centerpiece At Famed Paris Department Store September 20, 2022 by Super User Just about every example of an LED based on a vertical column has been for DOOH advertising in places like airports and rail stations, but that form factor is used as a key feature in a specialty leasing set-up that pairs fashion designer Karl Lagerfeld with supermodel Cara Delevingne at a famed Paris department store. …
Spanish Apparel Retailer Lefties Opens Digital-Filled Store Of Future In Barcelona September 12, 2022 by Super User Details are hard to find, but this is the newly-opened “store of the future” from an apparel brand called Lefties – at a mall in Barcelona. Lefties os part of the giant Inditex retail group and I think it is positioned as an outlet store for fast fashion giant Zara. The store has one hell …
India Seeing Big Digital Signage Growth Because Of Messaging Compliance Needs: Scala MD September 7, 2022 by Super User Surprisingly little news or PR gets to me about the digital signage business in India, given the size of that country and overall region, and the amount of growth happening. So this Linkedin post and embedded video (but not embedded enough to also embed here!) from the India business unit of Scala, and by extension …
Inspire Brands Looking For Product Manager Across What Would Be Vast QSR Digital Signage Network August 18, 2022 by Super User I rarely post about jobs here – it is way too labor-intensive to get into that, and stick with it – but this gig looks particularly interesting for someone who is into operations, and has the knack and stomach for possibly having to herd a lot of cats. Inspire Brands is looking for a Product …
Car Brand Seat CUPRA Uses Big Digital Displays To Drive Showroom Experience At Munich Flagship August 18, 2022 by Super User A bunch of factors are changing how auto dealerships are designed and operated – with digital displays and software increasingly important in the demonstration and selling process. The new flagship store for the VW-owned car brand Seat CUPRA is a good example of how dealer set-ups are shrinking and evolving. The store in Munich is …
Ad Tech Firm Quotient Says Analytics Platform Can Now Tie DOOH Campaign Impact To Retail Sales Performance August 17, 2022 by Super User The Salt Lake City-based digital media and promotions technology company Quotient has built media measurement capabilities for Digital Out Of Home ad networks into its analytics platform, with the intent of providing advertisers, retailers and agencies with tangible evidence that targeted advertising had a direct impact of sales. Multi-touch media measurement capabilities within the Quotient …
Tesco Expands Its Retail DOOH Network; Adding 100 New Screens Outside Big Box Stores August 16, 2022 by Super User UK supermarket giant Tesco and its business partners are expanding what it calls the SmartScreen network outside of its stores to more than 500, making it the largest of its kind in that country. The retail-based display network will be available through the Tesco Media & Insight Platform, and enables ad targeting and scheduling based …
Coates Group Says It Has Won McDonald’s Global Digital Signage CMS Business August 15, 2022 by Super User Australia-based digital signage solutions provider Coates Group says it has come out of an evaluation process and been named as “McDonald’s single global Digital Menu Board (DMB) Content Management System (CMS) provider, and one of two approved Digital Menu Board hardware providers alongside Acrelec Group.” “This new appointment,” says the company in PR, “is the largest …
Beijing Pop-Up For Nike Uses Hall Of Mirrors To Amplify Cluster Of Screens August 12, 2022 by Super User This project came and went three years ago, but I just stumbled on it now – and it is kind of amazing … a pop-up store on a Beijing plaza that has an LED tunnel and an LCD-filled hall of mirrors. The pop-up was run in Beijing’s Sanlitun shopping district to celebrate Air Max Day …
Adding Drive-Thru Lanes And Displays Boosting Shake Shack Sales August 9, 2022 by Super User One of the changes the pandemic triggered in the QSR business is the broader adoption of drive-thru lanes and related technology, at first because during lockdowns that was the only way operators could stay open (plus delivery) and then because consumers got used to drive-thru. Drive-thrus allowed operators like McDonalds and Tim Hortons to somewhat …
