Interesting “LED Shelf Frame” Draws Eyes To A Brand’s Merchandised Shelf March 7, 2024 by Dave Haynes I stumbled across a couple of photos of what is called an LED shelf frame, and while the name and visuals max out what I know, I think it is interesting. The “frame” is marketed by a Romanian company, POS Media Romania, that specializes in on-premise retail media. The company site doesn’t say what it …
Survey Suggests Digital Signage Now In Place in 84% Of US Retail Banking: DBSI March 4, 2024 by Dave Haynes Banking-focused solutions provider DBSI has released the 2024 version of an annual benchmarking survey on the use of Digital Signage and Experiential Marketing within retail banking and the corporate offices of bankers, with the free-to-download report suggesting screens inside and around banks are very common. The survey done by the Phoenix-area company with 90 banks …
New Denver-area McDonald’s Doesn’t Even Have Digital Menu Boards, Just Self-Order Kiosks February 28, 2024 by Dave Haynes Here’s an interesting counter-argument to the idea that dynamic or even surge pricing increases the relevance and need for digital menu displays in QSR – a QSR giant that’s removed in-store menu displays, relying instead of self-service ordering kiosks. This is from Craig Keefner, who runs the Kiosk Manufacturer Association and writes all the time …
Whether Or Not Wendys Is Really Considering Surge Pricing, The Implications Are Good For QSR-Focused Digital Signage Tech February 28, 2024 by Dave Haynes I was re-animating myself with coffee this morning, and watching the news, when a report came on about how Wendy’s is planning to introduce surge pricing at its restaurants next year. I thought, “That’s a business decision that depends on digital signage.” But it turns out the term “surge pricing” never left the lips of …
New DOOH Network Hopes Stretched Screens Atop Grocery Ice Boxes Excites Media Buyers February 27, 2024 by Dave Haynes I dunno when I last bought a bag a bag of ice at a grocery, but obviously there all kinds of people who do – as iceboxes are pretty much standard in groceries and convenience stores. So it was inevitable that someone would look at those big old units and decide they’d be enhanced by …
LED Mainstreamed: Nestle Uses Digital Gate Archways In Saudi Grocery February 27, 2024 by Dave Haynes Yet more indication that LED has mainstreamed – digital gateways leading into a big box grocer in Saudi Arabia. This was put in for the global brand Nestle by Saudi Signs Media, an OOH media company based in Jeddah. What I like here is can’t-miss visual dominance of these things, as well as the way …
How Digital Engagement Is Reshaping In-Store Buyer Journeys February 27, 2024 by Kevin Kroeger Guest Post: Kevin Kroeger, Spectrio In-store digital displays have long been seen as an effective tool for driving store traffic and impulse purchases, but they can also be used to re-shape consumer habits and drive revisits and store loyalty. Transactional messaging is valuable, of course, in moving the sales needle. But the right screen placements …
Europe’s Largest Digital Canopy Set To Switch On March 21st In Manchester, UK February 26, 2024 by Dave Haynes What is touted as the largest digital ceiling in Europe will switch on in a little more than three weeks in a revamped entertainment destination in the center of Manchester, in the UK. The nightlife-focused Printworks building has undergone a £27m improvement project, much of that focused on digital enhancements like an LED canopy of …
Another Company Takes Stab At Getting Shopping Screens On Shopping Carts Beyond Pilots February 23, 2024 by Dave Haynes The idea of attaching a small flat screen to shopping carts used in big box groceries and mass merchandisers has been around and tried for 15-plus years, and it has never really gone anywhere. But much has happened through those years, and there are companies continuing to take shots at getting widespread adoption in retail. …
What Does The Walmart-VIZIO Deal Mean For Retail Digital Signage? Both Not Much And Maybe A Lot February 22, 2024 by Dave Haynes News of retail giant Walmart buying TV manufacturer VIZIO has promoted lots of discussion about what this means for in-store digital signage and retail media networks, and the answer is both not much and probably quite a lot. Walmart is buying VIZIO for $2.3 billion to get quick access to some 18 million active accounts …
