Hair Styling Tool Brand GHD Uses Lift-and-Learn Solution Powered By Bluefin, Nexmosphere Tech September 16, 2024 by Super User Retail-centric all-in-one display company Bluefin has an interesting case study online about helping a manufacturer get noticed in store, and thinking through the fine details to make the screens effective. Manufacturer GHD makes hair styling tools and competes in a many-many billions market for things that dry, curl or straighten hair, and the company decided …
Near-Transparent LED On Foil Turns Seoul Restaurant Window Into Billboard September 11, 2024 by Super User This is one of those somewhat transparent, super-thin foil displays mounted inside a big window for a restaurant, I think, in Seoul. It’s interesting because it gives a business an opportunity to market at near-billboard scale, but without anywhere near the capital cost and complication of a conventional outdoor LED. The perforated material that holds …
Praevar, BrightSign Partner On All-In-One Outdoor Displays Aimed At Retail, SMB Markets September 9, 2024 by Super User Toronto-based specialty display manufacturer Praevar has started marketing what I think is the first large-format outdoor-rated display to have a BrightSign media player built into it, with the two companies aiming the solution at the small business market. Praevar has been making high-brightness transit shelter and totem displays for years for DOOH media companies, shopping …
Remember How Outdoor Displays Were Going To Locate And Manage Curbside Pickups During Pandemic? September 6, 2024 by Super User Readers may recall how at the height of the pandemic, there were some display technology companies suggesting retailers would be adding high-brightness outdoor totem displays in their parking lots to better guide and manage the process of mobile pick-ups – parking in assigned spots and staff sporting N-95 masks coming out to load up shoppers’ …
Scala Organizes Set Of Retail Media Networks “Masterclasses” For Big EU Digital Marketing Expo August 30, 2024 by Super User STRATACACHE CEO Chris Riegel has funded and has his people organize and run a pair of well-attended and reviewed retail media conference days tied to retail shows like NRF in New York, and his team is at it again with a half-day schedule of “masterclasses” next month at Dmexco, a big digital marketing expo and …
Brick Statue of Aston Villa’s Iconic Lion Projection-Mapped At Football Club’s Reimagined Stadium Store August 16, 2024 by Super User Aston Villa is one of the bigger clubs in English football – with a history in Birmingham tracing back roughly 150 years, and a huge fan base that includes Prince William and American actor Tom Hanks. The club has had its ups and downs in top-flight footy, but the last couple of years have been …
Aussie Apparel Retailer Makes Its Mall Facade A Digital Billboard August 13, 2024 by Super User There are many examples now of retailers using LED displays to effectively be the facades for their shops in malls and on high streets, using digital arches and screens on bulkheads. But this is a slightly different but interesting take – turning the wall that flanks the entryway into a big billboard. It’s in a …
Abu Dhabi Gas Station Has Times Square-Style LED Display And Faux 3D Creative August 1, 2024 by Super User They do like their bling in places like Abu Dhabi, so it is perhaps not surprising that even gas/petrol stations can have over-the-top, digitally-enhanced store and forecourt designs. I came across this Linkedin post from industry vet Joe Rabah, talking about a next-level station owned by Abu Dhabi National Oil Company, aka ADNOC. It is …
Walmart Opens Up Some In-Store Retail Media Screens To Non-Endemic Advertisers July 31, 2024 by Super User The rise of the in-store display aspect of retail media networks has had almost everything to do with the idea of promoting products and offers to shoppers when they’re in shopping mode inside bricks and mortar stores, but retail giant Walmart is taking the interesting step of opening up its in-store screens inventory to non-endemic …
This New Wingstop In London Looks As Much Like A Blinged-out Nike Flagship As It Does A QSR July 24, 2024 by Super User A fast food chain specializing in chicken wings has opened up its largest UK operation, with an east-end London store that – because of all the AV bling – looks as much like a flagship Nike store as it does a QSR. What is described as the world’s largest Wingstop has tiled menu displays, big …
