Spreading Festive Cheer And Driving Sales With In-Store Digital Signage Technologies: Spectrio October 9, 2024 by Super User SPONSORED CONTENT By Ron Levac, Spectrio The holiday season is a critical time for retailers – with the period between October and the end of December often called the golden quarter for sales. A successful holiday season can make a retailer’s year, while a poor one can lead to losses, cash flow problems, and excess …
Walmart Using Digital Menus To Market New In-Store Pet Services Centers October 9, 2024 by Super User US retailing giant Walmart has started opening what it calls pet services centers, offering what amounts to one-stop shopping for routine pet care needs and using big digital signage displays behind the reception desk to relay what’s available. The stores within the bigger store offer in-person and virtual veterinary care, pet prescription delivery, grooming services, …
Valuable Reading: QSR Magazine’s Annual Drive-Thru Report Is Out October 7, 2024 by Super User If you sell into the QSR sector – whether that’s hardware or software – this is valuable (and free) reading: the annual QSR Drive-Thru report produced by QSR magazine, which focuses on guess what. The report is based on site visits at the biggest US chains to generate metrics on such things as speed of …
Super-Clever LED Fins Make Store’s Media Facade On Narrow High Street Visible To People Approaching On Foot October 3, 2024 by Super User This is a fantastically well-conceived, engineered and executed digital media facade on the front of a perfume company’s flagship store and HQ in Andorra. A set of vertical LED fins enable views from people walking toward the building, even though the pedestrian-only high street is very narrow. Barcelona-based creative technology studio Instronic did the job …
Mexican Sam’s Clubs Using Floor Projections To Promote Brands October 1, 2024 by Super User Cavernous retail warehouse stores like Costco and Sam’s Club don’t tend to have the best sightlines for using big digital displays because of the concrete floor to metal ceiling shelving units that sit above eye-level shelves, so one workaround is using projectors to put media on the floor. That’s what Walmart-owned Sam’s Club is doing …
Ambitious New Pop-Up Store On London’s Oxford Street Borrows On Nearby Outernet London’s Visual Scale September 30, 2024 by Super User Something that might be described as a pop-up retail version of the immersive, LED-driven Outernet London attraction is opening soon just a couple of blocks away, on the UK capital’s busiest high street. Future Stores will fill the Oxford Street-facing ground floor of a commercial block, using big entryways and curtain wall glass to give …
Physical Stores Next Big Canvas For Media: Acosta Group Research September 27, 2024 by Super User While online and mobile have received most of the attention and money from brands when it comes to the idea and execution of retail media network, the big retail-centric consulting and services firm Acosta Group suggests physical stores and the screens in them represent the next major retail media channel for brands. “The physical store …
IAB Seeking Comments On Proposed Standards And Guidelines For In-Store Retail Media September 23, 2024 by Super User As happens, the relatively new and very buzzy retail media networks sector has some untamed, Wild West characteristics about it that could use some standards and guidelines, and the US-based Interactive Advertising Bureau and its European entity have released the first industry definitions and measurement standards for in-store retail media. Retail media networks (RMNs) as …
Chinese Mall Fills Its Atrium Space With Transparent LED And Experiential Creative September 19, 2024 by Super User Maybe it’s a simple case of the people generating posts having a limited command of English, but sooooo many Chinese LED manufacturers who use Linkedin as part of their marketing efforts put up material that can be interesting to see, but offers few or no details on what readers are looking at. This is a …
Swapping Posters And Backlit Logo Signs For Digital Screens In Bars Generates 30% Sales Lift For Beverage Brand September 17, 2024 by Super User NYC-based Videri has really raised its profile in the last couple of years, via marketing, trade shows and hiring some well-known and respected industry vets. But it has never managed to find a way to trumpet the work it does with a “whale” client. Until now. Kinda sorta. The company is most known for its …
