Arbitron study suggests fast food outlets are a solid media environments April 11, 2008 by Dave Haynes Digital media network operator Indoor Direct has released results of a study run by Arbitron that validates the quick-service restaurant industry as a prime audience for in-store digital media. The study, done in Wendy’s, Denny’s, Hardee’s, Arby’s, and CiCi’s Pizza stores, indicates nearly 100 million people – about 42% of the US adult population – …
Captive Channel quietly builds national footprint April 9, 2008 by Dave Haynes In the run-up to my JADN presentation I made a few phone calls around to some network operators who I was told I should mention – Toronto’s Captive Channel among them. VERY quietly, this company has built up a screen network that has cornered the independent and small chain grocery channel in Canada. What’s interesting …
