Spectrio Lets Retailers Test If Their Stores Are a Hidden Goldmine August 28, 2025 by Antonia Hamberger In-store retail media is having a bit of a gold rush moment. Retailers see the revenue Walmart generates through ads in its stores and are eager to jump on the bandwagon. It’s true that stores often have a lot of unmonetized space that advertisers would love to populate. But not every store has the same …
North Carolina Education Lottery: CDM Rolls Out Digital Signage to 1500+ Retail Partners August 4, 2025 by Balthasar Mayer Cineplex Digital Media (CDM) will provide partners of the North Carolina Education Lottery state-wide with digital signage solutions. Both parties signed a ten-year agreement, which includes the roll-out of digital menu boards to more than 1,500 select lottery retail partner locations and claim centers across North Carolina. Furthermore, there is opportunity to expand locations throughout …
Retail Media: Extensive Study Shows Purchasing Impact of In-Store Digital Signage August 1, 2025 by Balthasar Mayer German Start-up Cyreen investigated the impact of in-store digital signage for retail media purposes. The result: digital in-store advertising increases the likelihood of customers purchasing advertised products by an average of 8.1 percent. Unlike traditional price promotions, which often lead to delayed purchases, digital signage proved to generate additional purchases and also had a positive …
Swedish Retailer Launches Smart Retail Media Network Using Live Data June 25, 2025 by Antonia Hamberger In Europe, more and more retailers are stepping up their retail media game. In many cases, this doesn’t just means adding new displays to the shopfloors but a total overhaul of in-store communication concepts. Surprisingly, the most forward-thinking concepts don’t always come from big multi-national grocers, even though these typically have the largest networks and …
US Grocer Kroger Equips Stores with Custom-Made Screens June 24, 2025 by Antonia Hamberger The US grocer Kroger is launching its first major in-store retail media project. This will include “elegant, integrated displays” installed in selected locations among its 2,700 stores and will complement the online ad offering of the Kroger Precision Marketing (KPM) network. To make the screens fit in with the store environment, Kroger developed several custom …
Albertsons Unveils In-Store Digital Display Network with Stratacache June 16, 2025 by Florian Rotberg Albertsons Companies, which operates over 2,200 grocery stores across the U.S., is launching its own in-store digital display network in partnership with Stratacache. The initiative, led by Albertsons Media Collective, aims to enhance customer engagement and offer brands a powerful new advertising platform. The network debuted at the Cannes Lions International Festival in France, where …
Big Interactive POS In Grocery Aisle Takes Place Of Merchandised Items, Because Goods Are Locked Up Elsewhere April 14, 2025 by Dave Haynes I was surprised, when stumbling across a retail trade publication story about in-store screens, that a touchscreen-embedded point of sale print piece was taking up such a big chunk of prime merchandising space on a grocery shelf … until I read on and learned it was all about reducing theft on high-value goods. The British …
New Eyefactive White Paper Digs Into Hows And Whys Of In-Retail Analytics Tech April 10, 2025 by Dave Haynes The German interactive systems firm Eyefactive has pushed out a free white paper that digs into the hows and whys of using in-store analytics to drive retail performance. The paper – Revolutionizing Retail: How In-Store Analytics are Closing the Gap with E-Commerce – suggests there are five key benefits: Improved Customer Satisfaction – Research shows …
NowSignage Powering Retail Media Network Across UK-based Superdrug Chain April 10, 2025 by Dave Haynes UK-based CMS provider NowSignage and its partners have the green light now to talk about how an aggregated solution including software will help drive some 500 screens in a retail media network to be rolled out across Superdrug stores up and down that collection of countries. CEO Nick Johnson and I chatted at ISE about …
Spectrio Launches RMN Gateway To Turn In-Store Digital Signage Screens Into Revenue-Generating Assets March 27, 2025 by Dave Haynes Tampa-based digital signage software and systems provider Spectrio has boosted its capabilities for targeted retail customers with the launch of what the company calls RMN Gateway, which enables businesses to transform their in-store screen networks into revenue-generating retail media networks (RMNs). RMN Gateway enables retailers to monetize digital touchpoints like shelf-edge and end-cap screens by …
