Scala Gets Healthy Crowd For Its Retail Media Networks Day In London April 23, 2024 by Super User It looks like Scala got a healthy crowd out to its retail media networks learning day in London, run today ahead of the Retail Technology Show that starts tomorrow. The What’s in Store for Retail Media Networks is a UK spin on a retail media network-focused one-day conference that Scala’s parent company STRATACACHE did ahead …
Scala Staging Retail Media Networks Conference Ahead Of Next Week’s Retail Tech Show In London April 17, 2024 by Super User STRATACACHE had a packed room back in January when it tried out running a retail media network-focused one-day conference ahead of the NRF retail tech show in New York, so now the company is doing the same thing next week in London. Scala, which is owned by STRATACACHE and has higher brand recognition across the …
Interesting “LED Shelf Frame” Draws Eyes To A Brand’s Merchandised Shelf March 7, 2024 by Super User I stumbled across a couple of photos of what is called an LED shelf frame, and while the name and visuals max out what I know, I think it is interesting. The “frame” is marketed by a Romanian company, POS Media Romania, that specializes in on-premise retail media. The company site doesn’t say what it …
New DOOH Network Hopes Stretched Screens Atop Grocery Ice Boxes Excites Media Buyers February 27, 2024 by Super User I dunno when I last bought a bag a bag of ice at a grocery, but obviously there all kinds of people who do – as iceboxes are pretty much standard in groceries and convenience stores. So it was inevitable that someone would look at those big old units and decide they’d be enhanced by …
LED Mainstreamed: Nestle Uses Digital Gate Archways In Saudi Grocery February 27, 2024 by Super User Yet more indication that LED has mainstreamed – digital gateways leading into a big box grocer in Saudi Arabia. This was put in for the global brand Nestle by Saudi Signs Media, an OOH media company based in Jeddah. What I like here is can’t-miss visual dominance of these things, as well as the way …
How Digital Engagement Is Reshaping In-Store Buyer Journeys February 27, 2024 by Kevin Kroeger Guest Post: Kevin Kroeger, Spectrio In-store digital displays have long been seen as an effective tool for driving store traffic and impulse purchases, but they can also be used to re-shape consumer habits and drive revisits and store loyalty. Transactional messaging is valuable, of course, in moving the sales needle. But the right screen placements …
Another Company Takes Stab At Getting Shopping Screens On Shopping Carts Beyond Pilots February 23, 2024 by Super User The idea of attaching a small flat screen to shopping carts used in big box groceries and mass merchandisers has been around and tried for 15-plus years, and it has never really gone anywhere. But much has happened through those years, and there are companies continuing to take shots at getting widespread adoption in retail. …
What Does The Walmart-VIZIO Deal Mean For Retail Digital Signage? Both Not Much And Maybe A Lot February 22, 2024 by Super User News of retail giant Walmart buying TV manufacturer VIZIO has promoted lots of discussion about what this means for in-store digital signage and retail media networks, and the answer is both not much and probably quite a lot. Walmart is buying VIZIO for $2.3 billion to get quick access to some 18 million active accounts …
