MAC Opens Doors To Digitally-Driven Concept Store In Queens, NYC October 6, 2020 by Dave Haynes The beauty brand MAC has launched a new digitally-driven brick and mortar concept store in the gentrifying Long Island City neighborhood of Queens, New York. The store uses plenty of digital display, including a stacked set of skinny bezel LCDs and what looks like an LED halo over part of the open floor plan. But the …
Singapore Mall Turns On LED-based Light Sculpture October 5, 2020 by Dave Haynes There is a proper architectural term for this shape but I dunno what that term may be, so I will just describe this as a spreading column clad in LED, at a shopping mall in Singapore. The installation gas a round base and then fans out in six, by the looks of it, wings. The …
Walmart Does Big Store Re-Design That Borrows On Airport Wayfinding; Digital Signs Are Minimal October 2, 2020 by Dave Haynes Retailing giant has debuted plans for a major re-working on its in-store design that is built heavily around mobile applications, and borrows on navigation and experience ideas from airports. The new design has very little evidence of digital signage, though there are digital menu boards in-store. The new concept was tested in select stores and …
Taipei-area Porsche Dealer’s Experiential Centerpiece Is Big LED Feature Wall October 2, 2020 by Dave Haynes This is a Porsche dealer in Hsinchu, Taiwan, a big city in the immediate orbit of Taipei that has a LOT of big tech companies, and therefore any number of high net worth individuals. Porsche Studio Hsinchu is a new concept dealership I assume is aimed at urban locations, where space is finite and real …
Reminder – Global Digital Signage Awards Submissions Close Today September 30, 2020 by Dave Haynes A final reminder that today is the end of September – yay, 2020 is gone in three more months!!! – and that means it is the last day for entry submissions to the global Digital Signage Awards, which 16:9 helps sponsor and guide. The UK team that puts together the awards has had to pivot, like …
New Hollywood-Themed Dubai Lux Hotel Fills Check-In Area With Big LED Visuals September 29, 2020 by Dave Haynes The Cosmopolitan in Vegas now has a worthy competitor to top the list of the most digitally-driven lobbies in a high-end hotel. This is the lobby of the recently completed and opened Damac Paramount Hotel in Dubai, which is next to the main roadway and mass transport line that bisects the city, and in the …
Watch A Giant Polar Bear Walk Over Crowd On Chinese Attraction’s LED Canopy September 28, 2020 by Dave Haynes This is a fairly amazing LED canopy ceiling in what I think is a theme park in Jinhua, China, a large city roughly south of Shanghai. Details are scant, as is often the case for projects only written about in local languages, but I think this is the Shanghai Bund theme park, which is a …
Beauty Brand Uses Digital Facade At Store To Drive Brand, Traffic And Sales September 23, 2020 by Dave Haynes This is a really nice multi-screen project for a beauty brand’s store in Andorra, and a great example for marketers in this industry on what to do when showcasing company work. The project page is rich in detail and visuals showing what was done, how and why. Too often, I get pitches or news releases …
Submission Window Closing For Global Digital Signage Awards; Why Your Firm Should Enter September 22, 2020 by Dave Haynes Re-upping and refreshing this post from early summer about the global Digital Signage Awards, which 16:9 helps sponsor and guide. The submission window is starting to close, and with the demise of DSE and the COVID-driven reduction in marketing opportunities, entering awards makes more sense than ever. The DSE people did a great job driving …
Krispy Kreme Uses Doughnut Theater To Pull In Times Square Crowds In NYC September 18, 2020 by Dave Haynes This is the Doughnut Theater Experience – the big Wow Factor feature of a Krispy Kreme flagship store in Times Square in New York. David Title and his crew of artists, coders and techs at Bravo Media spent about a year developing a set of visuals for the store, which just opened this week. There’s …
