WaFd Bank Using Hyper-Local Creative Content As It Rolls Out Digital First Strategy In Branches December 9, 2021 by Dave Haynes Washington Federal Bank, commonly known as WaFd Bank, has started rolling out a ‘Digital First’ communications strategy across its branches in Washington and seven other U.S. states – using a variety of screen technologies and custom content. The bank – which has some 200 locations – engaged the West Coast boutique solutions firm NewReach to …
Velocity Marks Halfway Point In 4,000 Screen Rollout On Redbox DVD Rental Units December 3, 2021 by Dave Haynes Probably like many to most people, I kind of assumed the DVD and gaming rental business was largely a thing of the past, and people just streamed movies and downloaded games. But a company called Redbox has some 4,000 vending machine stations across the U.S. – half now that have digital signage screens that promote …
Toronto Mega-Mall Uses PORTL’s Hologram-ish Displays To Run Virtual Fashion Shows Through Holiday Season December 3, 2021 by Dave Haynes (Image: Dustin Fuhs) An “activation” that’s somewhere between interesting and gimmick-y used one of PORTL’s transparent LCD set-ups to do a virtualized fashion show at one of Canada’s biggest shopping malls, starting this week and running through the holiday season. The retail property owner Cadillac Fairview has one of the shower-stall like set-ups in the …
Hershey School Use Large-Scale Projections, Interactive Displays To Tell Story In Its Founders Hall December 2, 2021 by Dave Haynes I did not know that buying Hershey’s chocolate products helps fund a boarding school in Pennsylvania that provides a high-level but free education to 1,000s of kids from working-class, lower-income families. The Milton Hershey School, named after the famous chocolatier, has been providing free education to primary through high school kids for more than a …
Citizen Watch Uses Transparent OLED To Create AR-ish Product Display In Macy’s November 30, 2021 by Dave Haynes Citizen Watch, which makes guess what, has set up a dedicated store-within-a-store merchandising area in the timepiece section of the flagship Macy’s store in NYC, doing what it suggests is “one of the world’s first consumer-facing augmented reality product display cases.” The area has several displays, including a 3 by 1 flat panel video wall. …
Chinese Mall Uses Transparent LED Light Rings As Atrium Canopy November 30, 2021 by Dave Haynes Here’s a very different, interesting take on the idea of LED canopy ceilings in places like malls and public buildings – a series of suspended circles that are animated by transparent LED. It is a mall somewhere in Asia, and uses the transparent LED mesh product from NEXNOVO. The mall atrium has a series of …
Adidas First Terrex Flagship Store For Europe Appears To Go Big With LED Canopies November 29, 2021 by Dave Haynes I could be corrected, but looking at these photos and thinking about what seems to happen with sports retailer flagship stores, it appears the first Adidas Terrex flagship store for Europe uses a lot of LED video wall to drive the shopper experience. The store opened last week in central Munich. Terrex sells products related …
Check Out The Emerald – A Different, Architectural Take On Center-Hung LED Ad Displays November 23, 2021 by Dave Haynes Four-sided LED displays suspended from ceilings are common in sports venues and seen here and there in the common areas of public spaces, but I haven’t seen one done like this ad display in the Dutch city of Utrecht. The London-based media company blowUP Media calls its display The Emerald and it is a visual …
Why Edit A Menu Board With Software When You Can Use Painter’s Tape? November 22, 2021 by Dave Haynes Charles Lewis of the specialty display company Palmer Digital Group has an amazing post up on Linkedin showing what can happen when a local QSR operator invests in digital displays in the drive-thru lane, but appears to have fallen down in training, supporting technology or maybe the clout of the SLA with a services provider. …
Canada Goose Relies Heavily On Digital To Drive Experience In New Footwear Stores November 19, 2021 by Dave Haynes The Canadian apparel brand Canada Goose – best known for its pricey, goose down-stuffed winter parkas – has now expanded into high-performance winter footwear and added new experiential components to select stores. For the recent global launch, “Canada Goose wanted to deliver immersive, and engaging integrated brand experiences that would emotionally connect with customers bringing …
