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Canada Goose Relies Heavily On Digital To Drive Experience In New Footwear Stores

The Canadian apparel brand Canada Goose – best known for its pricey, goose down-stuffed winter parkas – has now expanded into high-performance winter footwear and added new experiential components to select stores. For the recent global launch, “Canada Goose wanted to deliver immersive, and engaging integrated brand experiences that would emotionally connect with customers bringing …