“Boring” But Effective Digital Signage Guides Underground Storage Users At KC Facility February 21, 2023 by Dave Haynes This is a great example of what I call boring signage – utilitarian displays and content that won’t get any pulses racing, but does a job effectively. In this case, it’s a set of directories for an underground storage facility in Kansas City. Integrator KCAV (good, to-the-point brand, by the way) put a solution together …
German Manufacturer Switches Factory Entry Signs From Analog To Digital To Guide, Promote February 21, 2023 by Dave Haynes The German metal and plastics processing company Schütz has switched our analog for digital on the signposts for its factory, enabling signs first intended for navigation to also do branding and promotions. Our German language content partners at invidis have a post up about the how Schütz worked with integrator Tennagels Medientechnik to put in …
LED Wall’s Generative Artwork Responds To Customers At H&M London Flagship February 17, 2023 by Dave Haynes The fashion retail brand H&M’s Regent Street flagship is using generative artwork on a giant LED wall that fills the full rear wall of the store on one of London’s fancier shopping streets. “Digital experience designers” Hirsch & Mann collaborated with the creative coding studio Variable to create a constantly evolving, generative artwork that interacts …
Saudi Gov’t Backing 400 Meter Tall Cube Building With Digital Interior Walls Driving Visual Experience February 17, 2023 by Dave Haynes The Saudi government has announced an ambitious new development on the outskirts of Riyadh that has, as its centerpiece, a giant 400 meter high cube with interior walls that are digital and intended to be experiential. The overall New Murabba project will cover an area of 19 square kms, featuring some 104,000 residential units, 9,000 …
Real Estate Services Giant Uses 24-Foot Lobby LED Wall, Generative Data, To Inspire Staff And Guests At New DC Offices February 17, 2023 by Dave Haynes This is a nice fit-to-size LED video wall in the new Washington, DC offices lobby of real estate services giant Cushman & Wakefield – a 24-foot wide canvas running generative art. The video wall is central to the experience for both employees and visitors, says the Chicago creative shop behind it, Next/Now: A larger-than-life LED …
Projection Brings Levi’s Iconic Batwing Label To Life In Store February 15, 2023 by Dave Haynes This is a nice use of projection for retail by Dallas-based Glass Media, working with its client Levis. The advantage of projection – if the lasers are bright enough and the ambient lighting not dominant – is the ability to accurate blast visuals on an odd-shaped surface – like a giant Levi’s red tab branding …
That Giant LED-Clad Orb In Las Vegas To Launch With U2 Concert Residency This Fall February 13, 2023 by Dave Haynes That giant LED-clad orb now getting finished off inside and out in Las Vegas will launch later this year with the Irish rock band U2 in “residency” with a series of live concerts. The MSG Sphere has been going up for at least a couple of years – perhaps more – over by that giant …
Valley Bank Uses Big, Curved Staccato LED Feature In New NYC Flagship Branch February 10, 2023 by Dave Haynes The U.S. regional financial company Valley Bank used a 70-foot curved LED inside its new Manhattan flagship branch to make a big statement in that market and drive awareness of its brand and services. The display wall is entirely inside, but fully visible through glass curtain walls at the branch, on a Fifth Avenue corner …
Vast 360-Degree Projection Set-Up Drives Ohio University’s Maker Space February 9, 2023 by Dave Haynes It seems like every case study and press release I’ve read lately that involved blended projectors was for an immersive attraction – like Illuminarium or Montreal’s Oasis Immersion. So it’s interesting to get a story about a US university using a series of blended projections as the core aspect of a new lab built to …
Scoreboard-Sized LED Wall Greets Student Athlete Prospects At Univ. Of Florida February 7, 2023 by Dave Haynes US college athletics programs – particularly football and basketball – are highly, highly competitive, and a lot of effort and money goes into developing training and locker room facilities that make student athletes commit to attending and playing for a school. Bling is increasingly a big part of the recruitment process – with top college …
