Creative Tech Shop StandardVision Formalizes DOOH Activity With Launch Of Dream Outdoor August 30, 2023 by Dave Haynes The Los Angeles-based architectural lighting design studio and digital media company StandardVision has been involved in digital OOH media via some large local LED displays, but now the firm has formalized its activity via a new subsidiary called Dream Outdoor. The media company is in LA, as are most of the assets, but the flagship media …
LG’s New North America HQ Near NYC Features 100s Of Digital Signs And Pro Displays August 25, 2023 by Dave Haynes LG has pushed put PR about its new North American headquarters in a wooded area along the Hudson River, in Englewood Cliffs, NJ and in the immediate orbit of New York City. Korean rival Samsung also has its US head office in New Jersey and near the Big Apple. They are about 10 minutes apart …
LED Displays Carefully Integrated Into Look Of Parisian Art Deco Moviehouse August 24, 2023 by Dave Haynes Here’s a nice example of architects and digital technologists collaborating to carefully introduce LED screens into the design and look of a historic building – in this case an almost century-old moviehouse in Paris. The 90th anniversary of the Grand Rex cinema involved a modernization of the art deco building, including its iconic facade. Solutions …
UK Shops Projection-Mapped For AMEX Shop Local DOOH Campaign August 23, 2023 by Dave Haynes Most of the projection mapping we’ve seen lately has to do with experiential attractions that use a lot of tech to deliver big visuals in a controlled, darkened environment, so it is interesting to see the same kind of tech used for temporary Digital OOH ad campaigns on the streetscapes of towns and cities. This …
Montreal Digital Artist Pushes Distorted Views Of People Passing Through Portal To Big Video wall August 22, 2023 by Dave Haynes Hat tip to Stefan Bischof for posting about this .. This is an interesting interactive digital art piece that is a different spin on the many gesture-driven video walls we’ve all seen demo’d at trade shows. Called Liminal, it is an interactive exhibition by Montreal-based artist Louis-Philippe Rondeau that involves people passing through what amounts …
German Water Park And Spa’s Facelift Builds In Screens In Key Areas August 18, 2023 by Dave Haynes Via Invidis … This is a fairly straight-forward digital signage integration at a water park and wellness facility north of Munich, Germany – but there are a couple of interesting elements worth exploring. First, the reception area nicely integrates the welcome and ticketing information displays, particularly the “bar-type” skinny display set in portrait to somewhat …
London Movie Multiplex Uses Curved LED Ribbon For Huge Dynamic Menu Display August 18, 2023 by Dave Haynes The scale of multi-screen cinema lobbies and limited concession options make it possible to play with the shape, dimensions and creative for menu displays – like at this moviehouse at the big Bluewater shopping centre on the eastern outskirts of metro London. The Showcase Bluewater cinema now has a 12-metre wide LED ribbon display installed …
Wendy’s Rolling Out Next Gen Store Design To Meet Evolving Customer Needs August 16, 2023 by Dave Haynes Here’s a look at how Wendy’s is tweaking its stores to align with shifting consumer demands, notably a jump in digital orders. The QSR giant has opened a pair of stores in Kansas and Oklahoma that were built to its Global Next Gen restaurant design standard and the plan is to have more than 200 similar …
LED Mainstreamed: A Fine-Pitch Video Wall At Airport Car Rental Counter August 14, 2023 by Dave Haynes Hat Tip Michael Warner of LG More evidence of LED being mainstreamed – an airport car rental counter with a 17-foot wide fine pitch LED video wall as a backdrop. It is a 17′ wide by 7′ high 2.5mm LG wall at DFW, for the German car rental operator SIXT. It uses Peerless AV mounting …
By Adding Back Of House Digital Signage For Workers, “Everything Improved” – QSR Operator August 14, 2023 by Dave Haynes Chicago-based UPshow has a good little sponsored content piece on the QSR magazine site that gets into the impacts of back-of-house staff messaging in a food services environment – noting how better communication led to boosts in performance metrics. The CEO of a multi-brand franchise operator realized on store site visits that critical messaging – …
