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Digital Signage Helps Spanish Ham Chain Convince Travelers That Vending Machine Sandwiches Can Be Edible And Tasty

Buying sandwiches out of a vending machine normally reads like an act of starving, eat-something-or-die desperation, but a new digital signage-backed vending set-up at Barcelona’s main airport actually looks tempting. Enrique Tomás, the world’s largest ham chain, has launched a set of 30 GO!urmet vending machines at strategic points throughout the airport, offering a range …