LED Mainstreamed: A Retail POP Fixture On A Pallet, With A Display On Its Front Face April 22, 2024 by Super User I have seen merchandising tables in big box environments like Best Buy and even Costco that have LED displays below the counter, so to speak, to draw attention and market product – but in another sign of this stuff being mainstreamed, it’s now being used for temporary POP displays on pallets that get plopped in …
Paris Mall Refreshes 250 Sq. Meters Of LED For DOOH-Focused “New Digital Dream” April 22, 2024 by Super User The operators of one of the larger shopping malls in Europe and its OOH media partner pushed a big red symbolic button last week to officially turn on 250 sq. meters of new LED display in its central courtyard, under the name New Digital Dream. The display set-up includes a big feature screen intended to …
Digital Creative Collective Universal Everything Ding Months-Long Exhibit In Melbourne April 19, 2024 by Super User Another creative studio well known for generating visuals for big screens has got into the exhibition game – with the UK-based art and design collective Universal Everything putting on a special months-long event at the ACMI (formerly Australian Centre for the Moving Image) in Melbourne. The ticketed show is called Beings and will run from …
Light Festival In Emirate Includes Projection Mapping A Mountain April 19, 2024 by Super User All kinds of big man-made structures have been used as the canvas for projection mapping shows – from grain terminals to mosques to the Empire State Building. But here’s a very different, and challenging, projection surface – a mountain. German language content partner invidis has a post up on its site about a light festival …
Big Multimedia Cylinder Display Previewed For Houston Airport’s New Int’l Terminal April 17, 2024 by Super User When I spoke with Thibaut Duverneix of the Montreal creative studio Gentilhomme on a recent podcast, he alluded to work that was underway for a big multimedia display piece at the main airport in Houston, Texas. It won’t be live until some time in 2025, but Gentilhomme presumably has the OK from the airport to …
Boring But Good: Denver’s Busy Airport Uses LED Header Banner At New TSA Checkpoint April 16, 2024 by Super User Denver International Airport recently opened a new 17-lane TSA security checkpoint on the terminal’s northwest end of Level 6, part of a $2.1B upgrade project at what is the third busiest airport in the US. The engineering and design firm Stantec is doing a big list of work at the airport, and one component is …
French ISP Free Opens Screen-Filled Experiential Concept Store In Paris-Area Mall April 16, 2024 by Super User The French internet services provider Free has opened a new concept store in a big mall just outside Paris that uses a lot of digital display and interactive to celebrate gaming – built on the idea that gaming is better and people are “Free To Play” when they have smoking-fast fiber connections and WiFi 7 …
Now Sports Teams, Not Just Movies And Kids’ Shows, Are Inspiring Theme Park Development April 15, 2024 by Super User Digital signage and pro AV companies are always looking out for emerging sectors and the opportunities they might present, which is I why I am mentioning a new theme park built not around animated characters and toys, but a famous sports franchise. There is now a theme park with rides and attractions celebrating the football …
46 Mapped Projectors Market Star Wars Products On One Face Of NYC’s Empire State Building April 12, 2024 by Super User Forty-six projector were sync’d and blended to fill the upper levels of one facade of the Empire State Building in New York with a five minute show celebrating the Star Wars movie series and encouraging fans to buy various consumer products marketed by Lucasfilm during its “Imperial March” marketing campaign. The art deco skyscraper, which …
Saudi Auto Dealer Invests Big In Custom Experiential Creative For Building And Showroom April 11, 2024 by Super User Much of what gets run on big screens at auto dealer showrooms is, somewhat logically, what amounts to car, truck and SUV porn – gorgeous footage of vehicles rolling along everything from the dampened roads of downtowns to winding, oceanside highways. So it is very interesting to see a dealership drop some presumably serious money …
