Good news (and a little nonsense) April 4, 2006 by Dave HaynesCalgary-based Vauntcom Media Corporation has announced a deal that will see about 140 LCDs sprinkled around the concourse, washrooms and elevators of Rogers Centre, the stadium formerly known as the Skydome. The idea is simple – a whole whack of people are in and out of that venue every year seeing Jays and Argos games, …
Award-winning projects March 19, 2006 by Dave HaynesGiven that the industry is still trying to come up with a name everyone agrees on, it’s a bit of an accomplishment that someone has come up with awards celebrating the best of it. The Digital Signage Group, recently acquired by Electrograph, just announced its Digi Awards celebrating excellence in this space. Happily, three of …
20 to 80 per cent sales jump from "infoverts" March 9, 2006 by Dave HaynesSpotted this in the UK-based Retail Bulletin: “The (Mid-Counties) Co-op also makes extensive use of digital signage with 700 screens – soon to increase to 1,200 – across the estate. These range from large aisle end screens to small 7 inch on-shelf units showing “infoverts” – short snappy product focused sequences very different from the …
Researching to a common goal March 2, 2006 by Dave HaynesNice to see four competing companies putting down the gloves long enough to work together on a common goal – validation. Outdoor Broadcast Network, Tribar Industries, and Wild on Walls of Toronto and Lightvision Media Network of Vancouver all do large-format, full-motion LED video boards on major roadways in those cities, and like most screen media …
The nonsense continues … March 1, 2006 by Dave HaynesThis from an unnamed company in a press release yesterday: “_____________, a provider of Internet hosted digital signage services, today announced scheduling capabilities for its ______________ Digital Signs. The scheduler enables ____________ digital signage subscribers to specify starting and ending dates along with times for each individual message that is distributed to viewing displays. This …
One store, 63 plasmas February 24, 2006 by Dave HaynesStumbled across what has to be one of the most aggressive, and pricey, digital screen installs to date for a single store. The evidently massive James Richardson Duty-Free shop at Tel Aviv’s new airport has a network of 63 big plasma displays dispersed around the store, humping products but also telling shoppers about customs requirements and …
Analyzing content February 21, 2006 by Dave HaynesThere is nothing particularly new or brilliant about a digital signage company declaring: “It’s the content, stupid!” or the old chestnut: “Content is king!” Many, many people have long been telling their clients and their industry that these networks are just big, interesting money pits unless the content is well-considered and compelling. What’s interesting about …
News from the summit February 9, 2006 by Dave HaynesSpent a couple of days hanging out at the Strategy Institute’s digital signage show in Toronto. New location. Free parking (if you look around). Better food. Fewer people. The organizers put on a good event, but they need to work at getting better speakers and start spreading the shows apart more. Some of the people …
Missed Opportunity February 5, 2006 by Dave HaynesI flew up to Ottawa and back the other day on Westjet, a Canadian regional carrier focused on relatively low fares but also in creature comforts. They’ve borrowed JetBlue’s idea and equipped their 737s with leather seats and satellite TV in little 7 inch wide screens in the backs of the seats.That option beats the …
Community Counts February 5, 2006 by Dave HaynesI was doing some buddy calling with a new client last week, with the intention of putting my client’s ideas on the table with the target accounts … BEFORE this new company actually went to market. There’s far too much guesswork out there about what target clients want, and too few entrepreneurs who actually run …
