Going after the footy crowd November 27, 2006 by Dave HaynesOne of the networks I noticed in that UK digital ad network directory was a firm called Match Day Media, which has hundreds of screens installed in the concourses and other public areas of top tier football stadia across England and Scotland. These places get a big crowd once and sometimes twice a week for …
Another gas pump TV player bubbles up November 22, 2006 by Dave HaynesSaw a piece on the news wires about another entrant into the gas pump TV thing, this one in Baton Rouge, Louisiana. PetroTV’s product looks an awful lot like what VST Media has been doing in Canada for about three years now, though they have the distinct advantage of operating in warm weather. VST had …
Artisan, Wise to light up Rabba grocers November 16, 2006 by Dave Haynes The guys at Toronto’s Artisan Live continue to wade more deeply into the digital signage game. Known for a long time as a retail merchandising firm, Artisan brought on Raji Kalra about a year ago and has been increasingly busy since then, even setting up a mobile/digital affiliate marketing program. Now they’ve announced a partnership that will …
More on the Wal-Mart Canada plan October 27, 2006 by Dave HaynesThe Globe and Mail has a piece today on the news of ShopCast deploying into Wal-Marts, and a little more detail on what’s going to be done and what some big-time ad media people think of it. One thing it also confirms is that Marnie Boucher is still involved, having spent at least five years …
Shopcast finally, finally bags Wal-mart Canada October 26, 2006 by Dave HaynesI remember meeting five years ago with a very stressed woman who was clutching a letter of intent to install digital signage screens in Wal-mart Canada. She was trying to pull it all together, pretty much on her own, under the name Shopcast. Five years on, and a whole bunch of changes later, Shopcast has …
It's a start … October 26, 2006 by Dave HaynesThe Canadian Digital Signage Association has released a list of those companies that stepped up and cut a cheque to get more formally involved. There are just 11, and four of those companies involve founders. So it would be a reach to describe the response as wildly enthusiastic. But ya gotta start somewhere. Kudos to a …
Swiss firm Neo Advertising lighting up in Carrefour October 19, 2006 by Dave Haynes The guys who run the Swiss firm Neo Advertising appear to be on a roll. They just issued a press release announcing a rollout to 12 of the massive Carrefour Switzerland hypermarkets in their country, with as many as 400 46 inch LCDs to be installed aroundthe stores. The rollout is targeted to be done …
PRN's Wal-Mart network retooling and expanding October 18, 2006 by Dave Haynes MediaWeek is reporting that Wal-Mart has OK’d a complete overhaul of Premier Retail Network’s massive, and long-running, in-store media network. The key elements: target content by aisles, and right down to the end-caps go IPTV instead of multi-cast satellite dump the TV monitors and go flat screen, down at eye-level instead of way high “The …
Impart putting I-Point on hold? October 17, 2006 by Dave HaynesThe Impart Media Group in Seattle appears to be bailing out of any expansion plans for its iPoint Network, a very slick, well-executed kiosk-style unit that was being parked primarily in airports, aimed at travelers. In a press release, the company is saying … The business that is defined as the capital intensive revenue model, …
DAN food court network bought by Swiss player October 16, 2006 by Dave HaynesThis has been rumoured for months, but is now official: From Media in Canada: Toronto’s DAN (Digital Advertising Network) Media, which operates multi-format video screens in nearly 70 Canadian malls and about ten in the US, will be sold to Swiss-HQ’d Neo Advertising tomorrow for an undisclosed price. Warren Stelman, who founded DAN Media in …
