SeeSaw Networks to unveil online ad-buying system February 26, 2007 by Dave HaynesI met Peter Bowen last year at the digital retailing show in Chicago, when he was starting to build awareness for SeeSaw Networks – essentially a sales rep shop specializing in peddling time on screen media networks. Industry people have been talking forever about rolling up as many networks as possible into one media sales …
"We're number one!" Oh, really??? February 20, 2007 by Dave HaynesI like the guys at Neo Advertising, but a press release they issued today leaves me scratching my follicle-challenged head. “We’re No. 1 in Canada and already, we’re among the leaders in Europe. With our technological expertise, our employees’ know-how and ourEuropean creative inspiration, we must now turn toward the future and offer our dynamic …
Zoom rolls out interactive screens February 19, 2007 by Dave HaynesMontreal-based Zoom Media, best known for mounting posters in washrooms of restaurants and bars, is continuing to tinker with digital media. It has a few digital versions of its restroom posters out in the field, but has now installed 50 media screens that have touch capability, with the idea of letting consumers choose to view …
GSBC’s world domination looms February 16, 2007 by Dave Haynes I have been reading a flurry of press releases in the last couple of weeks from a company I suspect none of you have ever heard of – Global Satellite Broadcasting Corporation Ltd. (GSBC). The releases have steadily announced the acquistion of several other companies and culminated yesterday with a news release about how the …
Wanna buy a digital signage franchise??? February 15, 2007 by Dave HaynesFrom the odd bedfellows file comes word of a Rochester, NY-based firm with roots in digital printing hooking up with a Tampa, FL firm that specializes in franchising to sell digital signage to retailers in Orlando. ROCHESTER, NY — (MARKET WIRE) — February 15, 2007 — ImageXpres Corporation announced today that the Company has signed …
DRE now DSE, heads back downtown February 6, 2007 by Dave HaynesThe Digital Retailing Expo held each May in Chicago will be known now as the Digital Signage Expo, further evidence that people are giving up on more impressive handles for the industry, and just using what’s most common. The show is also heading back to the Navy Pier trade show site on the Lake Michigan waterfront – a happy return …
Broadband where there ain't none February 1, 2007 by Dave Haynes I just had a client in my office talking about a new network, and the challenges of trying to get broadband from the cablecos and telcos right into a store … usually across a vast tract of shopping centre asphalt, away from the streetside cable lines and too far from a phone company substation for …
So if Michael Jackson Walks In Front, Does The Thing Get Confused and Explode? January 31, 2007 by Dave HaynesA Seattle newspaper got a peek inside Microsoft’s advertising R&D lab recently, and reported on new technology that tries to use facial recognition to serve up ads according to gender. The Seattle Post-Intelligencer reports: The system is intended for use with large video screens in public places, such as shopping malls. It’s one of the …
Shop Talk Over A Pint Or Two January 30, 2007 by Dave HaynesKris Matheson and Raji Kalri at Artisan Live in Toronto (well, Markham if you’re picky) have been steadily moving what has historically been a printing and POP company into the digital signage business. They recently did a content production and media sales deal with Neo Advertising for the mall food court network the Swiss firm …
50% lift from endcap screens in Home Depot stores January 26, 2007 by Dave HaynesHad this forwarded to me from Jim Grosso at Gel Communications, who did the content strategy and execution for this … A RAM Forest Products promotion for building dream decks saw a boost in sales of deck accessories of more than 50% in Home Depot Canada stores where it was installed. The program was put together by MediaTile’s …
