Rare street-level interactive sighting in Canada July 19, 2010 by Super UserThere has been very little interactive street-level stuff done in Canada so far, which I find a little baffling. But now and then stuff does pop up, like a BMO Financial Group grassroots soccer campaign running at the company’s flagship downtown Toronto branch. Eight linked LCD screens use a combination of motion capture and touch …
Sorcerer's Apprentice needs more training – Windows #fail July 12, 2010 by Super UserOne of our industry friends who is lucky enough to call NYC home went up to check out the latest InWindow Outdoor street-level interactive promo for the new Disney flick, Sorcerer’s Apprentice. Sadly, the apprentice was screwing up. Or more accurately, Windows and probably Flash (guess) were not making nice. I LOVE this stuff, but …
Nice integrated storescape uses social and interactive to promote tourism July 9, 2010 by Super UserThis is really nice by the looks of it, and not just because it humps my fair home and native land. As flagged on the PSFK website: The Canadian Tourism Commission teamed up with DDB Vancouver to develop an interactive campaign to engage the cities of Chicago, New York, and Los Angeles in a playfully …
Is DP supplanting DOOH in running battle of what to call this ad stuff? July 9, 2010 by Super UserThis goofy sector continues to wring its collective hands over what to call itself, particularly as it relates to the ad side. As you know, what was started as the Out of home Video Advertising Bureau (OVAB) became the Digital Place-Based Advertising Association (DPAA) a few months ago. That prompted much head scratching, and a …
Recommended: Retail Systems (UK) story on digital signage impact and strategy July 8, 2010 by Super UserThere’s a nice thorough piece about digital signage in UK retail that’s been flagged by a few people I follow on Twitter. The piece, in IT-centric Retail Systems, is worth a read because of some of the detail on what’s going on, as well as some insightful comments. The Co-operative Group, for example, has screens …
Rise Vision's digital signage offer goes to the cloud July 8, 2010 by Super UserRise Vision/Rise Display has gone through a shuffling and rethinking over the past year, and it’s been pretty clear from chairman Byron Darlisons Twitter and blog posts that the company was taking its services into the cloud and going big-time on open architecture. He put up a post Wednesday that talks about the beta release …
New InWindow movie promo adds 3D interactive July 6, 2010 by Super UserInwindow Outdoor has another nice storefront DOOH program running with a movie house, this time an interesting interactive campaign for Disney’s new Sorcerer’s Apprentice flick. It is the first major use of 3D gesture technology, the company claims, in an outdoor ad display. People who walk up can actually play a game and control the screen …
Interactive stations jazz up Montreal fest July 6, 2010 by Super UserA couple of Montreal companies are behind a nice little program running right now at Montreal’s famed, and massive jazz festival. The event takes over the some of the streets in the city, and Sportech and Groupe Viva (related companies) deployed and are doing the programming management on messaging and interactive stations for Bell, one …
Short Bites intros canned content libraries June 29, 2010 by Super UserWe’re starting to see more pre-packaged content come into the space, with material that has a better shot of interesting viewers than news and business headlines. Short Bites Media is a new company based out of Charlotte, NC (one of my favorite places) that has packed up a series of short segments on subject areas. …
Wine-buying kiosk fails basic test of making a task easier June 28, 2010 by Super UserHow about taking the experience of buying a bottle of wine and giving it all the pleasure of renewing your license plate sticker? That’s what the state of Pennsylvania has in mind, apparently, with a new automated wine-dispensing system that gets rid of those pesky state liquor store employees and puts all the bottles of …
