Digital signage for queues controlled by dead-simple touch UI July 26, 2010 by Dave HaynesThe queue management systems business seems really well suited to bolting digital signage on to the offers, since you have people in lines or crowded waiting rooms starting at at a little screen as the numbers count up and down to the time when they can get served. That little screen gets a lot of …
This week's Top 5 July 23, 2010 by Dave HaynesSo, some weeks – particularly if I am on the road – I am lucky to produce five posts. But this week I was well past that, and here are the ones that seemed to wind people’s watches. 400 digital signage software companies, and counting … Barco buys dZine software firm Zombie Queen Mary yanked from …
Just one station, but much bigger deal July 22, 2010 by Dave HaynesThe Friedrichstrasse Underground Station in downtown Berlin is thought to be the first subway platform around that is completely and exclusively tooled up with digital advertising displays. The German company Wall AG put the project, and the first domination advertiser – running this month – is Intel. The station has 12 projection surfaces on the …
AR app brings old street life back in London July 21, 2010 by Dave HaynesI struggle, a little, with the notion of many of us walking the streets and corridors of our daily lives with smartphones in front of our faces, taking in all the augmented reality enhancements. Will we need to start wearing helmets because we keep crashing into each other as we stare at little screens instead …
Zombie Queen Mary yanked from London digital escalator campaign July 20, 2010 by Dave HaynesFrom London – via the Telegraph – comes news that a marketing campaign on digital screens that cascade down the sides of escalator areas in the London Tube system have been pulled because they were, well, too effective. They were scaring the crap out of little kids. An advert for the London Dungeon has been …
400 digital signage software companies, and counting … July 20, 2010 by Dave HaynesJames van Etten does the Clippings industry intelligence newsletter that rounds up industry news overnight and drops it into 1,000s of email inboxes. At least I think he still does. I have not received one in months. Whatever the case, he issued a report today looking at the rankings of software companies, based on Google …
Rare street-level interactive sighting in Canada July 19, 2010 by Dave HaynesThere has been very little interactive street-level stuff done in Canada so far, which I find a little baffling. But now and then stuff does pop up, like a BMO Financial Group grassroots soccer campaign running at the company’s flagship downtown Toronto branch. Eight linked LCD screens use a combination of motion capture and touch …
Sorcerer's Apprentice needs more training – Windows #fail July 12, 2010 by Dave HaynesOne of our industry friends who is lucky enough to call NYC home went up to check out the latest InWindow Outdoor street-level interactive promo for the new Disney flick, Sorcerer’s Apprentice. Sadly, the apprentice was screwing up. Or more accurately, Windows and probably Flash (guess) were not making nice. I LOVE this stuff, but …
Nice integrated storescape uses social and interactive to promote tourism July 9, 2010 by Dave HaynesThis is really nice by the looks of it, and not just because it humps my fair home and native land. As flagged on the PSFK website: The Canadian Tourism Commission teamed up with DDB Vancouver to develop an interactive campaign to engage the cities of Chicago, New York, and Los Angeles in a playfully …
Is DP supplanting DOOH in running battle of what to call this ad stuff? July 9, 2010 by Dave HaynesThis goofy sector continues to wring its collective hands over what to call itself, particularly as it relates to the ad side. As you know, what was started as the Out of home Video Advertising Bureau (OVAB) became the Digital Place-Based Advertising Association (DPAA) a few months ago. That prompted much head scratching, and a …