New Lexus hybrid jumps from old LA hotel walls April 28, 2011 by Dave HaynesHere’s video from the recent Earth Day (well, night in this case) promotional launch for the new CT 200h hybrid. Pearl Media used the old Hollywood Roosevelt Hotel as its canvas, and transformed the building into a live,8,000 sq. ft. 3D building projection. Using long-throw projectors, lighting, sound, shadows and animation mapped to the contours …
Putting the social buzz in venues by going big April 26, 2011 by Dave HaynesThink about a college campus student center, the main concourse intersections of a mall, or the prime entry area of a mall – and the idea of making the buzz – the social stream of what people are thinking and talking about – the primary element of the visual landscape in those settings. When shoppers …
Sears Canada using Skype video and screens to drive fashion buying April 22, 2011 by Dave HaynesSears Canada, reports the Globe and Mail newspaper, has started adding 56-inch Samsung LED-backlit display screens into 10 of its stores to allow shoppers to try on fashions and model them for friends or family, using Skype video calls. The move is part of the department store’s digital efforts to get adults younger than 45-years-old …
If you develop content in the digital signage sector, read this stuff! And yes, that's an order. April 20, 2011 by Dave HaynesIf you have been involved in this sector for any length of time, you probably already know about Bill Gerba, the CEO of the software firm Wirespring and one of the truly smart people in this business. While some folks have built a name for themselves by grabbing any microphone in reach, Gerba has pretty …
Digital OOH Forum: The method behind Target's interactive gaming area April 14, 2011 by Dave HaynesTrevor Kaufman, the CEO of interactive firm Possible Worldwide, had a really interesting session at the MediaPost Digital OOH forum in New York on how his firm used web design ideas and a lot of methodical R&D to come up with a better way of selling gaming console releases in Target. What they came up …
Insteo's Twitter visualizations used for Ulster election meet-ups April 13, 2011 by Dave HaynesThis is pretty interesting. The U.K. digital marketing agency Blue Apricot is working with U-TV, or Ulster Television, on a series of special election Tweet-up meetings in Northern Ireland. The idea is that Ulster locals who use Twitter to talk politics can gather at these meetings, but also have a community at large, including politicians …
It's free, well, free-ish, well … ummm April 6, 2011 by Dave HaynesThe “free” software guys are eternally interesting with their tortured approach to marketing. Consider the following news: Saudi Aramco ranks first among oil companies worldwide in terms of petroleum production and exports. It has purchased licenses for up to 22 Locations for the use of Digital Recalls Digital Signage Software. In addition to Saudi Arabia, …
Rant: Content-farmed tips make for worthless reading April 5, 2011 by Dave Haynes (Rant alert) The system of tubes is polluted with crappy human or machine-generated articles about anything under the sun. Far too many of the things that pop up on Google Alerts for this sector are just content farm produce that is about as useful as weeds. It’s spam like too many emails we all get. What …
"1,000s of people are getting excited over nothing" April 4, 2011 by Dave HaynesOh Lord. I can just imagine why some retailers and brands have mixed feelings about in-store digital. This was what was worth shooting video about at GlobalShop??? The other stuff posted isn’t a hell of a lot more compelling.
Must Read: ScreenMedia Daily on search engine marketing March 29, 2011 by Dave HaynesI would normally just flag this on Twitter, but that’s only reaching a percentage of people who should read this excellent post by Lionel Tepper of ScreenMedia Daily about digital signage and search engine marketing. It’s a really strong, detailed piece looking at how companies in this sector market themselves online, and how the term …
