Nike Raises Bar For Digital Retail In New London Pop-up Store March 15, 2012 by Dave Haynes Nike has opened a new retail space that pretty seriously raises the bar on what experiential digital look like for brands and consumers. The NikeFuel Station & NikeiD Studio at Boxpark in East London is located in the world’s first pop-up mall – a temporary shopping centre built out of shipping containers. The general area is one …
Get It Right … Build It In March 14, 2012 by Dave Haynes I was walking through the Monte Carlo casino last week, heading to a video shoot (more on that in a coupla weeks), and enjoying the way the MGM properties in Las Vegas have executed on digital signage. All of it, or damn near all of it, looks like it was always there. The merits of …
DS WTF-O-Meter: The Adcolizer March 13, 2012 by Dave Haynes [youtube id=”qayrB_selNI” width=”600″ height=”350″] My WTF-O-Meter needed new batteries after seeing this last week at DSE 2012. Purpose=good. Business model=shaky. I’d suggest taking test before investing in a breathalyzer-based ad network. Selling advertising is already really hard, without layering in that your target audience is people who’ve been drinking. Video from rAVe [Publications].
Remarkably Dumb Digital Shopping Cart In Beta Testing February 29, 2012 by Dave Haynes [youtube id=”16GiO8EEVpE” width=”600″ height=”350″] Bill Gerba saw and tweeted this, correctly noting So, so dumb. He saw it on Engadget, which saw in on The Verge, which saw it on Geekwire … so now that we have followed the bread crumb trail, here’s the story: Whole Foods is testing a motorized, digital shopping cart thing …
Small Change Makes Big Difference In Terrific Mobile-Digital OOH Screen Campaign February 27, 2012 by Dave Haynes [youtube id=”WYlLCXHoUc4″ width=”600″ height=”350″] Love this. Clever. Visually engaging. Crosses platforms. Highly social. And best of all it is doing something meaningful, as opposed to trying to get people to buy stuff they don’t need or junk food they shouldn’t eat. The Microloan Foundation, a UK charity providing small business loans to women in sub-Saharan …
Yowza: Digital OOH Network’s Looking For $400K VP Sales February 26, 2012 by Dave Haynes Not sure who (though I can guess), but a NY headhunter has a job posting up for: Vice President, National Advertising Sales Music & Entertainment Channels, Digital Out of Home Networks One of the world’s most successful interactive and DoubleClick accountable digital networks broadcasting DOOH interactive entertainment is seeking a talented senior most advertising sales executive …
Virtual Flat Lady Now Chattering Away At The Bay February 23, 2012 by Dave Haynes The Globe and Mail, one of Canada’s national newspapers, has a piece up this week about retail marketing technology and the latest appearance of the talking flat lady – those virtual greeters that use projectors, Vikuiti film and actors who have no tendencies for talking with their hands. The concept was interesting four or so …
Rave Cinemas Starts Full Digital Signage Rollout With Real Digital Media February 14, 2012 by Dave Haynes Rave Cinemas, one of the biggest cinema chains by box office volume in the US, has moved from pilot to rollout of a full digital screen experience across its chain, using Real Digital Media as the digital signage technology platform. First deployed about a year ago at an 18-screen site in Hurst, Texas, Rave is …
Advanced Physics Institute Lights Up Crazy Hexagonal MicroTiles Wall February 13, 2012 by Dave Haynes One of the big value propositions around the display tiles like those done by Christie and Prysm is the whole idea of introducing new shapes to a video wall business that has long been about squares and rectangles. A new installation at a research institute named after Stephen Hawking certainly takes shape in a new …
Interactive: Starry Night Set In Motion February 11, 2012 by Dave Haynes [vimeo id=”36466564″ width=”600″ height=”350″] Oh wow. As seen on tech blog The Verge, Greek visual artist Petros Vrellis has taken one of the most famous paintings ever done and made it into an interactive, multi-touch project. Van Gogh’s “Starry Night” uses “80,000 ‘particles’ which flow around the 1920 x 1080 resolution environment at 30 frames …
