Video: Coke’s Digital End-Cap In Israel (Don’t Watch With Drink In Mouth) June 22, 2012 by Dave Haynes As I have noted lately, video is under-used in marketing for what is a video-based sector. Here’s an example of an Intel-bankrolled video that is some respects does a great job of showing the benefits of digital end-caps – in this case a Coca-Cola end-cap in use in Israel, powered by YCD software. I like …
Sightings: Video Wall In Toronto Union Station June 21, 2012 by Dave Haynes At the best of times, Toronto’s Union Station rail hub is a chaotic, decayed mess that is in wild contrast to the skyscrapers a few feet away that command some of the highest commercial leasing costs in the country or continent. A local media company called IMA Outdoor has had the advertising concession in the …
Video: Digital Signage At Rave Cinemas June 21, 2012 by Dave Haynes [vimeo id=”43676549″ width=”610″ height=”343″] Following on the MGM Resorts video that explores the digital signage efforts on those properties, here’s the second piece my friends at Studio 10 did on Rave Cinemas, working with Real Digital Media and Christie’s managed serrvices team. This was shot at a Rave movieplex just off Las Vegas Blvd, south …
THIS Is How You Do A Case Study In Digital Signage June 20, 2012 by Dave Haynes [vimeo id=”42742334″ width=”610″ height=”260″] This is a video business, so it’s kinda weird how rare it is to see videos done about projects. The video you are going to get off a smartphone or pocket camera will be marginal in quality because of shaky hands and limited mikes, but at least it will start to …
Behold The Fountain Of Content June 19, 2012 by Dave Haynes The pix I took of the Arsenal Media booth at InfoComm last week were, well, crap and didn’t do much to give some sense of what they did. But Wendy from Arsenal sent me this great shot taken, I assume, from atop the nearby Christie booth. It is projection mapping on the cube at the …
Backdrop For New Surf Musical In Vegas One BIG Video Wall June 19, 2012 by Dave Haynes I’m sure this has been done to some degree before, but video walls on a theatrical set make a bunch of sense now that the costs have dropped and the seams nartrowed to a point that they’re somewhat irrelevant. When Sharp’s senior VP Mike Marusic spoke at the DisplaySearch conference in Las Vegas last week, he mentioned …
Video: Visix Does Preview of New Pots And Pans For InfoComm June 7, 2012 by Dave Haynes [youtube id=”_Qpl2gLRcWY” width=”600″ height=”350″] The Atlanta-area software company Visix did a nice video ahead of InfoComm last year and they’ve banged out another one this year. I liked the one last year more because it was a little more personal, following President Sean Matthews around the offices to demo things. But the 2012 version is …
Buckingham Palace Gets Projection Mapped, As Madness Plays On Roof June 5, 2012 by Dave Haynes The Queen’s Diamond Jubilee celebrations in London had a big moment last night with a concert and some great projection mapping work on Buckingham Palace – probably among the last buildings you might expect to get that treatment. I just caught a snippet on the news and it showed Madness, the old ska/pop band from …
Belgian Travel Agency Makes The World Its Video Wall May 30, 2012 by Dave Haynes Hat tip to OOH-TV for spotting this the other day … Video walls seem to be an area of genuine growth in this sector, owing a lot to thinning seams and also to lowered costs. But apart from some interesting stuff done at trade shows, how often have you seen a deployed video wall (setting MicroTiles …
Talking Flat Lady Now Being Ignored By Travelers At Major NYC Airports May 23, 2012 by Dave Haynes A hat tip to the sales guys who managed to get the New York Port Authority to drop $180K on those eternally stupid Talking Flat Lady things for use at the city’s three main airports. ABC News says the devices were unveiled this week at Newark Liberty and La Guardia airports, and JFK will also have the …
